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SMEDVIG CAPITAL AND LOVEJUICE
LOVEJUICE ACQUIRES BAREFRUIT JUICE CHAIN AND OPENS A FLAGSHIP STORE IN THE NEW HEATHROW TERMINAL 5


SMEDVIG CAPITAL AND LOVEJUICE

LOVEJUICE ACQUIRES BAREFRUIT JUICE CHAIN AND OPENS A FLAGSHIP STORE IN THE NEW HEATHROW TERMINAL 5

Smedvig Capital, the London-based private equity company active in development capital for growth businesses, is pleased to announce that investee company Lovejuice, the UK’s premier smoothie and juice bar operator has acquired Barefruit Juice, a chain of juice bars in the North of England. This acquisition accelerates the expansion of Lovejuice and in particular provides a stronghold in the North.

Lovejuice is also pleased to announce the imminent opening of a new flagship outlet in the recently completed Terminal 5 complex at Heathrow airport. Lovejuice fought off tough competition to secure a store in the new Terminal and is delighted to be in such an exciting new development, which will see millions of travellers passing each year.

Barefruit Juice is a highly complementary acquisition for Lovejuice – sharing a similar ethos and culture when it comes to product and service. Barefruit is a chain of smoothie and juice bars which like Lovejuice aims to provide alternative nutritious beverages to caffeinated and carbonated drinks sold at the majority of UK fast food outlets. Like Lovejuice it is committed to choosing the healthiest and best ingredients to ensure the quality of the products they provide. With this parallel commitment to healthy fruit and vegetables being the constituent parts to their offering Barefruit made the perfect partner for Lovejuice.

Commenting on the announcement, John Heseltine, founder of Lovejuice said: “This acquisition marks the next important stage in our growth, as we build scale and a strong presence across the UK. We are growing our portfolio of outlets and remain on the look out for comparable acquisitions as the juice bar sector moves into a period of consolidation. We will also continue to open new stores organically when the right opportunities arise”

He added: “Winning a key spot in the new terminal building was quite a triumph for us and a superb endorsement of the quality of the Lovejuice brand. These are exciting times for us and we look forward to making similar announcements in due course as we continue our ongoing growth pattern and dedication to healthier alternatives to traditional fast food on the move.”

For more information www.smedvigcapital.com / www.welovejuice.com or contact:

Rob Toms
Smedvig Capital
Tel: +44 (0)20 7451 2100
rt@smedvigcapital.com

Notes to Editors

Smedvig Capital

Smedvig Capital is a London based private equity firm that has been instrumental in the growth of over 30 businesses since its founding in 1996. Smedvig believes that equity investing should incorporate high levels of involvement and support, working with management on strategy, finance, operational improvements and business development initiatives. The team shares a common background in strategy consulting, with additional experience in operations, start-ups and banking. Other portfolio companies, include ITIS Holdings, now public, the UK leader in provision of traffic information and Streetcar the UK’s leading car club.

Direct investments are usually in UK businesses, from development capital through to small buyouts, equity commitment £2 to £10 million. Smedvig Capital is authorised and regulated by the Financial Services Authority.

www.smedvigcapital.com

Lovejuice Limited

Lovejuice is the leading chain of branded juice bars in the UK, offering juices, smoothies and other beverages and snacks to consumers ‘on the move’.

Lovejuice was founded in 2003, opening its first store with BAA at Stansted Airport in the autumn of that year. The Stansted store was a great success, and subsequent openings at a variety of prominent airport and shopping centre locations include Bluewater, Bullring and Southampton West Quay.

Barefruit will add several prominent locations including Manchester Arndale and Chester.

www


Publisher Contact Information:

Smedvig Capital Limited
+44 (0)20 7451 2100
rt@smedvigcapital.com

Company profile of Smedvig Capital Limited
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