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MoMac acquires French Mobile Web solutions provider Messagio


MoMac today announced it has acquired Messagio SAS, a leading Paris-based mobile media solutions provider, in order to extend its European presence and strengthen its technology assets.

Since 2003 Messagio has provided innovative solutions for mobile web, SMS/MMS and mobile video, to clients such as Eurosport, FIFA, PMU, AFP (Agence France Presse) and L’Oréal. In 2006, Messagio released, a mobile media platform to create mobile websites and messaging services in minutes. Messagio has developed several innovative software components for mobile device detection, site optimisation, video and publishing tools. Messagio will be renamed and continue it activities as MoMac France.

Jop Pollmann, Chairman of MoMac and responsible for its M&A strategy, said, “This acquisition is a great opportunity for MoMac to further strengthen its leading position on the European market for mobile Internet services to media companies. In the end, most content and media brands are targeting national markets. Therefore, the mobile expertise and innovative technology of the Messagio team will help MoMac to serve French media companies better”. Last week, MoMac was nominated a Red Herring 100 Europe Finalist for innovative and successful technology companies. “The Red Herring selection validates our approach to mobile media solutions,” comments Pollmann.

With MoMac’s GoMedia mobile publishing platform, more than 500 mobile Internet sites are currently managed. GoMedia is an end-to-end mobile media suite, enabling media companies to create and manage professional mobile websites, including streaming audio and video, mobile advertising and social networking. The platform optimises both content and functionality to the specific handset of the end-user, supporting relative simple handsets, to smartphones, BlackBerry and iPhone.

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