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Unilever Ventures invest in P2i Ltd

11th April 2008

Unilever Ventures has completed an investment in P2i Ltd, the provider of the super liquid-repellent treatment known as ion-mask™.

ion-mask™ works by applying a protective layer, just nanometres thick, over the entire surface of a product by means of an ionised gas or “plasma”. This layer is molecularly bound to the surface and will not leach away. This transforms the surface of the product to display ultra low surface energy values down to one third that of PTFE (Teflon) and leading brands of water repellent treatments, displaying highly water shedding properties while leaving the other properties of the product unchanged. Invisible to the naked eye, ion-mask™ allows materials to truly breathe but stops water ingress, bouncing off the surface instead like beads of mercury.

The funding from Unilever Ventures will be used to accelerate the commercialisation of ion-mask™ across numerous market sectors. Mark Muth, a Director at Unilever Ventures commented: “True technical innovation is a rarity these days but having tracked P2i’s progress over the past several months we spotted something pretty revolutionary in ion-mask™. Having assessed the technology for both performance textiles and technical market segments, there’s no doubt this is a world class process and we are looking forward to working with P2i to accelerate its commercial roll-out into some exciting new sectors.”

Unilever Ventures join existing investors Porton Capital, Ploughshare Innovations and the Rainbow Seed Fund.


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About Unilever Ventures

Formed in 2002 and backed by Unilever Plc, Unilever Ventures is a venture capital firm providing funding and management skills to start-up and early stage businesses with high growth ambitions. Having initially focused on start-up investment, Unilever Ventures now considers later stage investment, including expansion-led capital and management buyouts with an enterprise value of up to €50m.

Drawn from within Unilever and the private equity sector, Unilever Ventures’ London-based team has so far invested in around 20 businesses, mainly in the UK. Its primary objective is to support businesses that deliver a compelling consumer proposition in growth markets, be this product or service led. The company also has interests in several technology-based businesses where it has been able to leverage expertise in Unilever.

For further information on Unilever Ventures please call +44 (0)20 7321 6199 or visit

About P2i Ltd

P2i Ltd was established in 2004 to commercialise super liquid-repellent treatments developed by the Ministry of Defence. Now on a commercial scale, P2i’s enhancement process can be applied to a wide range of products in the performance textiles, filtration and bio-consumable markets.

For further information on P2i Ltd please contact: Dr Ian Robins, P2i Ltd, Unit 14, Central 127, Milton Park, Abingdon, Oxon, OX14 4SA, Tel: +44 (0) 1235 838280, Fax:+44 (0)1235 861214 Email:

For media enquiries relating to P2i Ltd or ion-mask™ please contact: Simon Maris, Cognition PR Tel +44 (0)1926 330800 or email:

Publisher Contact Information:

Cognition PR
+44 (0)1926 330800

Company profile of Unilever Ventures
Past press releases of Unilever Ventures.


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