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StreamServe selects DataDirect Technologies for enhanced database connectivity

BEDFORD, Mass. – July 1, 2008 – DataDirect Technologies, the unparalleled leader in data connectivity and mainframe integration and an operating company of Progress Software Corporation (NASDAQ: PRGS), today announced that StreamServe, a leading enterprise provider of dynamic document composition, management and delivery solutions, has embedded the DataDirect Connect® for ODBC and DataDirect Connect for JDBC™ database drivers into the latest version of StreamServe Persuasion™. The agreement provides StreamServe Persuasion users with reliable, high-performance database connectivity to major relational databases including Microsoft SQL Server, Oracle and IBM DB2 running on any platform.

StreamServe Persuasion enables companies to leverage information from enterprise applications such as ERP, CRM, SCM and legacy systems and transform it into revenue generating marketing vehicles through dynamic and personalized customer correspondence and cross-sell, up-sell campaigns. With an emphasis on enterprise customers and an open architecture, StreamServe Persuasion is designed to run on all established operating systems including UNIX platforms, Windows and Linux. To support the multitude of commercial relational databases used by each operating system and the various database versions in play, StreamServe realized its proprietary database architecture could not properly scale or meet the data connectivity and performance requirements of a heterogeneous environment. Moreover, the company didn’t want the performance of StreamServe Persuasion to be dependent on the vagaries of whatever ODBC and JDBC drivers may be available in its customer’s environments.

“Our products tie in with our customers’ most mission-critical business systems,” said Petter Eriksson, vice president of engineering for StreamServe, Inc. “We needed high-performance data connectivity that was stable, reliable and secure. DataDirect Technologies has a well-established reputation and excellent track record providing premium data connectivity middleware to the world’s leading software vendors. These factors led us to test, and ultimately embed DataDirect® drivers into the StreamServe Persuasion product for fast, reliable data access.”

By embedding the DataDirect Connect for ODBC and DataDirect Connect for JDBC product suites into the latest version of StreamServe Persuasion software, the company is able to offer its customers complete, high-performance support for Oracle and Microsoft SQL Server databases and plans to provide future support for the IBM DB2 database without the costly development and quality assurance cycles in-house engineering demands. Because database drivers from DataDirect Technologies are built on a unique, wire protocol architecture, they do not require database client libraries. Removing the client layer improves performance and eliminates time-consuming and complicated deployment issues related to installing and maintaining different versions of the client software for different databases versions for different applications. DataDirect Technologies’ line of standards-based data connectivity components consistently support the latest data connectivity specifications and offer advanced functionality across all major databases and platforms.

“Software vendors that seek optimal application performance, interoperability and speed to market understand the importance of flawless data connectivity,” said John Goodson, vice president and general manager for DataDirect Technologies. “With DataDirect Technologies’ proven line of standards-based data connectivity components embedded, StreamServe has improved the flexibility and performance of their product while freeing their developers from data access challenge and enabling them to focus on the features that their customers demand.”

About StreamServe
StreamServe enables organizations to capitalize on the value of existing enterprise content by extending the business process with the dynamic composition, management, and delivery of enterprise documents to customers, suppliers and partners through any channel regardless of application source. Supporting enterprise-wide print and output management, as well as two-way information exchange in multiple channels and formats, StreamServe solutions enable a broad range of output from high-value to high volume. Built on an open architecture, StreamServe’s industry leading solutions support rapid deployment and integration with ERP, ECM, and CRM systems extending back-office applications to IT and business users alike.

StreamServe solutions provide a centralized and highly flexible environment for controlling and automating the distribution of documents providing organizations with business benefits such as reduced production costs, IT workload, and manual errors, as well as consistency of branding, enhanced customer service, and revenue generating opportunities through targeted and personalized customer campaigns. StreamServe’s strategic partners, include Adobe Systems, IBM, InfoPrint Solutions Company, Infor, Lawson, and SAP. Headquartered in Burlington, MA with 14 locations worldwide, StreamServe serves more than 4,900 customers in 130 countries, including AOK, BMW France, E.On, and Plantronics.

About DataDirect Technologies
DataDirect Technologies is the software industry’s only comprehensive provider of software for connecting the world’s most critical business applications to data and services, running on any platform, using proven and emerging standards. Developers worldwide depend on DataDirect® products to connect their applications to an unparalleled range of data sources using standards-based interfaces such as ODBC, JDBC™ and ADO.NET, XQuery and SOAP. More than 300 leading independent software vendors and thousands of enterprises rely on DataDirect Technologies to simplify and streamline data connectivity for distributed systems and to reduce the complexity of mainframe integration. DataDirect Technologies is an operating company of Progress Software Corporation (Nasdaq: PRGS). For more information, visit

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StreamServe Persuasion is a trademark of StreamServe Inc. Some software products marketed by StreamServe Inc. and its distributors contain proprietary software components of other software vendors.

DataDirect and DataDirect Connect are trademarks or registered trademarks of Progress Software Corporation or one of its subsidiaries or affiliates in the U.S. and other countries. Java and all Java based marks are trademarks or registered trademarks of Sun Microsystems, Inc. in the U.S. and other countries. Any other trademarks contained herein are the property of their respective owners.

Press enquiries Salli Roskilly, Saffron Communications Ltd
T: +44 (0)1763 208708 E: salli at

Publisher Contact Information:

Saffron Communications
+44 (0)1763 208708

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