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MindMatics creates a mobile SMS charity campaign with the world’s top soccer players "Goal4Africa"


Munich, July 10, 2008 - MindMatics was given the task of creating a global mobile charity campaign by Goal4Africa Global Foundation. Under the slogan 'Goal4Africa', a benefit soccer match with the world's top players will take place on July 12. The game, which is being played in Munich's Allianz Arena in Germany, will be broadcast around the world. MindMatics is supporting the campaign with SMS short codes in 16 countries and a central content management system, which manages the delivery of content for 'Goal4Africa'. The proceeds of the campaign will go to Nelson Mandela's '46664' Foundation. The drive for contributions will be supported by events around the world to celebrate Nelson Mandela's 90th birthday on July 18th. .

The elite of world soccer will meet for the friendly match at the Allianz Arena in Munich. Alongside global ambassadors from 'Goal4Africa', four-time Champions League winner Clarence Seedorf, international soccer player KakŠ, the world cup winners Paolo Maldini and Gennaro Gattuso, and Premier League star Steven Gerrard will join an array of stars from Europe's top soccer leagues.

During the game, the charity campaign will be prominently advertised by the broadcast partners. When texting a keyword to a local short code the viewer receives a mobile phone wallpaper. The proceeds go to the Mandela '46664' Foundation, which supports HIV positive and AIDS infected people,.

'We are especially pleased to be a part of 'Goal4Africa'. The SMS management of large international events is our speciality. The motivation for this charity campaign is particularly important for us and we hope that this will be met with active participation and a generous viewing public,' said Ingo Lippert, CEO of MindMatics AG.


About MindMatics

MindMatics is one of Europe's leading providers for the development and implementation of mobile services. As a full service provider, MindMatics is active in three areas: mobile messaging and payment, mobile Internet and mobile marketing. More than 500 businesses throughout Europe have realised their mobile services with MindMatics. Customers include Unilever, T-Mobile, Volkswagen, Coca-Cola, Procter & Gamble, ProSieben, Budweiser, McDonalds and Ferrero. MindMatics AG was founded in March 2000 and employs over 130 staff at its offices in Munich, Cologne, Vienna, London, New York and Los Angeles.


About Goal4Africa

The Goal4Africa Global Foundation was established in 2008 to raise donations for the promotion of education and development in Africa and thereby contribute to the realisation of the 'UN Millennium Development Goals 2015'.


Two upcoming events form this concrete aim: Nelson Mandela's 90th birthday on July 18th 2008 and the FIFA Football World Cup in South Africa. Goal4Africa wants to bring sport and education together in order to make a long-term change and a lasting legacy for the future of the African content. Goal4Africa is supported around the world by influential partners such as the Nelson Mandela Foundation and the Peace and Sport Foundation. Top soccer player Clarence Seedorf if the official Goal4Africa ambassador. Further information as well as tickets for the game on July 12 can be found at www.goal4africa.de.


Press Contact:
Jenny Adler

MindMatics AG
Marcel-Breuer-Str. 18
D-80807 Munich
Tel.: +49 89 322986-0
Fax: +49 89 322986-570
E-Mail: jenny.adler@mindmatics.de
www.mindmatics.de

www.mobunity.de


Publisher Contact Information:

MindMatics AG
+49 89 322986-0
jenny.adler@mindmatics.de

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