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Content to rejuvenate revenue growth in the European mobile market


LONDON – 22 July 2008 – The mobile communication market in Europe has reached a saturated and mature phase. Mobile penetration is more than 100 percent in many western and eastern countries, even as many other countries are rapidly reaching full penetration. It is clear that the mobile industry in Europe requires investing and committing in other services and applications in order to grow effectively. Mobile premium content services and applications represent a potential source of significant revenues for the mobile industry.

New analysis from Frost & Sullivan (http://www.wireless.frost.com), European Mobile Premium Content Markets, finds that the market (including revenues from mobile music, mobile games, mobile video/TV and mobile graphics) was worth €2.68 billion in 2007 and is estimated to reach €11.0 billion in 2012.

“Content is the new horizon for the European mobile industry,” notes Frost & Sullivan Research Analyst Saverio Romeo. “During the last three years, mobile operators have been observing a slow, but continuous decline in the average revenue per user (APRU) due to the decrease of voice and SMS ARPU. New sources of revenues are needed: content is an excellent candidate.”

Mobile premium content applications and services are increasingly and significantly contributing to the revenue growth of the European mobile industry. By the end of 2012, total revenues from mobile content will reach €11.0 billion.

Content types such as music, video/TV and games are leading this growth. However, new services and applications such as mobile social networking, mobile searching and location-based services are gaining momentum. All these services, which can be defined as content tools, allow users to personalise, search and share content with other users. Business models are also shifting towards ad-based models.

“In order to exploit the variety of revenue-generated business opportunities, the industry has to face some critical challenges,” cautions Romeo. “Consumers will use content on mobile devices if the industry is able to offer high-quality content with an excellent user experience at affordable prices.”

If you are interested in a virtual brochure, which provides manufacturers, end users and other industry participants with an overview of the European mobile premium content markets, then send an e-mail to Joanna Lewandowska, Corporate Communications, at joanna.lewandowska@frost.com with your full name, company name, title, telephone number, company e-mail address, company website, city, state and country. Upon receipt of the above information, an overview will be sent to you by e-mail.

European Mobile Premium Content Markets is part of the Mobile & Wireless Growth Partnership Services Programme, which also includes research in the following markets: Exploring the European Union Research Policy in Pervasive and Ubiquitous Computing, Exploring the European Market for Mobile Smart Devices, European Mobile Sales Force Automation Market, Broadband Market in Europe and European E-Mail Wireless Market. All research included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews with the press are available.

Frost & Sullivan, the Growth Partnership Company, partners with clients to accelerate their growth. The company's TEAM Research, Growth Consulting and Growth Team Membership™ empower clients to create a growth-focused culture that generates, evaluates and implements effective growth strategies. Frost & Sullivan employs over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 30 offices on six continents. For more information about Frost & Sullivan’s Growth Partnerships, visit http://www.frost.com.

European Mobile Premium Content Markets
M163-65

Contact:
Joanna Lewandowska
Corporate Communications – Europe
P: +48 22 390 41 46
E: joanna.lewandowska@frost.com

Patrick Cairns
Corporate Communications – Africa
P: +27 18 468 2315
E: patrick.cairns@frost.com

Mireya Castilla
Corporate Communications – North America
P: 210.247.3830
F: 210.348.1003
E: mireya.castilla@frost.com

Sarah Lourdes
Corporate Communications – Southeast Asia
P: +603 6204 5878
F: +603 6201 7402
E: sarah.lourdes@frost.com

Caroline Lewis
Corporate Communications – South Asia
P: +91.22.4001 3438
F: +91.22.2832 4713
E: caroline.lewis@frost.com

Nimisha Iyer
Corporate Communications – Middle East
P: +91 22 4001 3404
F: +91 22 2832 4713
E: niyer@frost.com

Amelia Wong
Corporate Communications – China
P: +86 21 5407 5783 Ext 8669
M: +86 13621724823
E: amelia.wong@frost.com

José María Jantus
Corporate Communications – Latin America
P: + 54-11-4777- 9951
F: + 54-11-4777-0071
E: jose.jantus@frost.com

http://www.frost.com


Publisher Contact Information:

Frost & Sullivan
+48 22 390 41 46
joanna.lewandowska@frost.com

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