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One97 and Vringo to provide definitive, social, mobile 2.0 experience
Companies enter into a partnership to provide first-of-its-kind video ringtone application for mobil


New Delhi (Aug.5, 2008)--One97, India’s largest and most widely deployed telecom application platform company, today announced its partnership with Vringo, the pioneer in video ringtone sharing, to provide Vringo’s first-of-its-kind video application for mobile phones. One97 will become the exclusive provider of Vringo services to telecom operators in India.

Through Vringo’s application, users will now be able to set their own visual or video ringtones and choose the video, animation, avatar, slide show or picture they want their friends to see when they call.

While One97 will develop localized content for Indian customers, users can also create Vringos using their phone's camera or by pulling pictures or video from existing social networks or other Web sites.

Speaking on the occasion, Mr. Vijay Shekhar Sharma, MD One97 said, “We are truly excited to have Vringo as our partner. One97 has always been at the forefront of offering innovative services and applications, to redefine mobile user experience of Indian subscribers. This partnership further reinforces our commitment to bringing in the best-of-class innovative VAS services and making mobile personalization 2.0 a reality.”

Vringo Senior Vice President for Business Development Steve Glanz added, “We are happy to have One97 Communications as our premier partner in India, where we expect Vringo’s video ringtone application and rich-media content will prove popular with users looking to personalize their calling experience. Vringo has created a unique value proposition and we believe that together with One97 we will have tremendous success in the Indian marketplace” Vringo is the first viral mobile application allowing users to seamlessly join a community, then choose, create and share video ringtones. Vringo is a completely hosted, client server-based solution that is easy to use and manage.
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About One97 Communications

One97 is India’s largest and most widely deployed telecom application platform reaching 97% mobile users in India. Every month 140 million unique telecom subscribers perform over a billion transactions on this platform. Collaborating closely with telecom operators One97 works for enhancing their revenues and profitability. One97’s offerings include content, communication and community applications to consumers and enterprises. Headquartered in New Delhi, funded by SAIF Partners and SVB, One97 thrives on disruptive innovation in telecom application space. More information on One97 is available on www.one97world.com.

About Vringo
Vringo is making mobile Personalization 2.0 a reality by enabling users to experience rich media ringtones on a wide variety of mobile devices and for the first time to share that media with others within a community. Vringo is backed by Warburg Pincus and by private investors. More information can be found at www.vringo.com.


Publisher Contact Information:

Comunicano
+1 619-379-4396
sue.huss@comunicano.com

Company profile of Vringo
Past press releases of Vringo.

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