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Axxom forms a strategic partnership with renowned Australian supply chain consultants GRA Pty Ltd.
Expansion in Asia Pacific Region and Australia


Expansion in Asia Pacific Region and Australia

Munich/Melbourne, August 20th, 2008 – Australian supply chain consulting company GRA Pty Ltd and German technology provider Axxom Software AG have agreed on a strategic partnership. GRA will use Axxom’s ORion-PI® software in its consulting projects and also distribute the product suite. By the cooperation, GRA strengthens its consulting capabilities and Axxom extends its presence in Australia and the Asia Pacific Region.

Considering the demand for supply chain optimization solutions in the region Asia Pacific, Australia and New Zealand, GRA will distribute, implement and provide local support for the Axxom product suite ORion-PI®. Furthermore, GRA will use ORion-PI® to support its strategic supply chain consulting projects.

The agreement includes the whole Axxom product portfolio, but the initial focus is on ORion-PI® Value Network Optimization. This application is an integrated approach to analyse, design and optimize strategic network scenarios. It offers a holistic End-to-End optimization approach which covers every relationship within the supply chain, from customer locations, production plants and distribution centers to suppliers, manufacturers and distributors. ORion-PI® also considers many constraints and restrictions, like transportation modes, capacities and CO2 emissions.

By the partnership Axxom continues to develop its international presence. The Munich-based company already works together with Australian Universities and had implemented ORion-PI® in diverse supply chain projects in Australia. Furthermore, Axxom has a partnership with the consulting company Ayana-Logis in Asia.

“GRA recognised the gap in the Australian market for supply chain network optimisation tools. We went through an extensive global review process with fourteen different vendors. ORion-PI® was the standout. It was clearly superior to the others because of the quality of solutions and the breadth of the suite. Much of the ORion-PI® technology is new to Australia, and it represents an opportunity for Australian companies to raise the performance bar further”, says GRA Partner Carter McNabb.


Profile GRA Pty Ltd.:
GRA Pty Ltd. is Australia’s premier specialist supply chain and logistics consulting firm and offers expert consulting, professional services and advanced planning systems across a broad range of industries. The focus is on delivering sustainable results using proven methodologies. GRA work side by side with clients like Amcor Fibre Packaging, The Australian Defence Forces, Australia Post, Cadbury, Fosters Australia, Honda Australia, Mitre 10, Nestle Australia, OneSteel, QANTAS and Sara Lee Australia to achieve quantifiable and sustainable improvements in inventory, cost and service level performance.

Profile Axxom Software AG:
Axxom Software AG is an international provider of software solutions developed for the comprehensive optimization of value-add processes. With its software ORion-PI® the technology company offers a solution for the simulation, planning and optimization of all business processes in production and logistics. Among its customers there are leading manufacturers and suppliers from the automotive, chemical and pharmaceutical industry as well as businesses from the logistics, shipping and distribution sector. Axxom Software AG was incorporated in April 2001. Before, it was named DMC-KGC GmbH, being part of the DMC group of companies which was established in 1984 and still has a holding in the company today. Axxom has a sales branch office in Cork/Ireland as well as a development centre in Timisoara/Romania.


Further information for journalists:
Axxom Software AG
Jens Verstaen
Paul-Gerhardt-Allee 46
81245 Munich / Germany
Tel: +49 (0)89 / 568 23-377
Fax: +49 (0)89 / 568 23-399
E-Mail: jens.verstaen@axxom.com
www.axxom.com

GRA Pty Ltd.
Rebecca Manjra
110 Jolimont Road
East Melbourne, Victoria 3002 / Australia
Ph: +61 (03) 9421 4611
Fax: +61 (03) 9663 0579
E-Mail: rmanjra@gra.net.au
www.gra.net.au


Publisher Contact Information:

Axxom Software
+49 (0)89 / 568 23-377
jens.verstaen@axxom.com

Company profile of Axxom Software
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