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Devon company secures investment from YFM Group to meet demand for hemp seed products


A North Devon company which supplies premium hemp seed oils and dressings to major supermarket chains such as Waitrose, Tesco and Sainsbury’s has secured investment from the YFM Group-managed South West Ventures Fund to drive sales of its GOOD OIL range.

Braham & Murray, based in Barnstaple, was founded by Henry Braham and Glynis Murray, well known for their achievements in the film industry but who also have a hemp seed growing and processing business at nearby Collabear Farm.

The products – GOOD OIL Original, GOOD OIL Mild & Light, GOOD DRESSINGS and GOOD SEEDS – have a delicate nutty flavour and can now be found in 1,500 stores throughout the UK. The striking brand image was designed by Paul Arden, formerly Executive Creative Director at Saatchi and Saatchi.

GOOD OIL is one of the healthiest culinary oils on the market. It has half the saturated fat of olive oil and is rich in Omegas (essential fatty acids), which the body needs for a healthy heart as well as being important for the brain, nervous and immune systems. Analysis by nutritionists at King’s College London shows that 10ml of GOOD OIL per day makes a substantial contribution to the intake of essential fatty acids required for good health.

The market is being driven by changing consumer attitudes and preferences towards healthy eating, resulting in declining sales of solid saturated fats and an increase in sales of speciality and ‘special’ oils, such as those derived from hemp seed. Sales of oils are expected to grow by more than 50 per cent to reach £400 million by 2012.

Braham & Murray have generated revenues in excess of £1.5 million since the business started trading in 2006. With the two oil varieties and the dressings products proving most popular, year-on-year sales growth has reached nearly 100 per cent despite a negligible marketing budget.

Henry Braham, the co-founder and Executive Chairman of Braham & Murray is an award-winning director of photography with a list of impressive credits including The Golden Compass, starring Nicole Kidman. Co-founder Glynis Murray, is a highly regarded producer of TV commercials and Managing Director of Tomboy Films.
Recent additions to the team are Aymeric Denoeud who joins Braham & Murray as Managing Director from Scottish & Newcastle, where he worked across a variety of commercial roles, and Jessica Rowley, appointed Brand and Marketing Manager, who previously worked on campaigns for brands such as PlayStation, Levi’s, Rizla and Nokia.
Henry said: “Braham & Murray Ltd are looking forward to growing the GOOD brand through investment in a large scale marketing campaign and a focus on brand positioning. With a fresh team and the backing of South West Ventures we’re in a strong position to increase our customer base and gain significant ground in the market.”

Nick Simmonds, Investment Manager at YFM Group, added: 'The nutritional properties of hemp seed oil mean that GOOD OIL is well placed to capitalise on market trends, which are being driven by changing consumer attitudes and preferences towards health and healthy eating.

“Braham & Murray Ltd has a good team and we look forward to working with them.”

ENDS

NOTES TO EDITORS

YFM Group - South West Ventures Fund

The YFM Group managed South West Ventures Fund is a £21m fund that has been set up to provide venture capital to small and medium sized enterprises (SMEs) based in the South West of England. Initial investment can be up to £330,000 with an ability to invest a further £330,000 after six months. In certain circumstances, alongside other new investors, the Fund can follow on its investments to provide a total of £2.5 million to one company. To date the fund has invested £10.6m in 31 companies.

YFM Group – is the UK’s most active investor in the small and medium enterprise marketplace. YFM Group manages in excess of £300 million of funds with investment sizes ranging from £50,000 to £5 million. Principal offices are located in Leeds, Manchester, London and Bristol with over 45 investment professionals being employed across the UK.

South West Ventures Fund is managed by YFM Venture Finance Limited part of the YFM Group. YFM Venture Finance Limited is authorised and regulated by the Financial Services Authority.

For further information about YFM Group and South West Ventures Fund, please telephone 0117 906 3410, log on to www.southwestventuresfund.co.uk or email info@southwestventuresfund.co.uk


MEDIA ENQUIRIES:
To arrange an interview with South West Ventures Fund, please contact Matt Anderson or Hannah Roberts at Montage Communications on 0845 644 5404 / 07872 399 767 or email hannah@montagecomms.com

Braham & Murray Ltd

The GOOD OIL Product:
§ Produced in Devon, GOOD OIL is a pure natural oil made from 100% cold pressed hemp seed
§ The GOOD OIL founders, Glynis Murray & Henry Braham, spent ten years perfecting the processes to ensure the taste was just right and the nutritional value optimized. This involved finding the best varieties to grow for the right taste, developing growing and harvesting methods, and mastering the cold pressing technique

The Health Benefits of GOOD OIL:
§ With zero trans fats and approximately half the saturated fat of olive oil, GOOD OIL is one of the healthiest culinary oils on the market
§ GOOD OIL has a higher omega quantity than most other culinary oils and provides an easy, versatile and delicious way to ensure the body is supplied with EFAs everyday – just 10ml of GOOD OIL per day will make a substantial contribution to the intake of essential fatty acids required for good health (Source: The Kings Report – available upon request)

The GOOD OIL Crop:
§ Hemp is a very sustainable crop and beneficial to the environment, requiring little water to grow, providing an excellent habitat for wildlife and imparting soil structure benefits and essential nutrients back into the soil.
§ Every aspect of the plant is used - absolutely nothing is wasted

GOOD OIL Stockists:
§ GOOD OIL is currently stocked at most branches of Tesco, Waitrose, Morrisons, Sainsbury’s and Co-Op, as well as leading department stores Harvey Nichols and Selfridges, RRSP £5.99

MEDIA ENQUIRIES:
To arrange an interview with Braham & Murray Ltd, please contact Emma Gazzelloni or Lucy Sadler at Splendid Communications on 020 7324 7200 or by email: emmag@splendidcomms.com or lucys@splendidcomms.com

For more information on the GOOD OIL farm in North Devon, please visit www.goodwebsite.co.uk


Publisher Contact Information:

Yorkshire Fund Managers Ltd
+44 117 906 3410
info@southwestventuresfund.co.uk

Company profile of Yorkshire Fund Managers Ltd
Past press releases of Yorkshire Fund Managers Ltd.

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