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Avinity Systems launches Application Services for RenderCast
Greatly simplifies deployment of interactive TV applications


PRESS RELEASE

Hilversum, September 12, 2008 – the Netherlands. Avinity Systems BV (Avinity) introduces Application Services for RenderCast™, a revolutionary approach to deployment and management of interactive TV applications. The RenderCast™ platform enables rich interactive services and on-demand Internet content over any network to any two-way Set-Top Box.

While traditional interactive TV applications have to be integrated into each individual operator network and platform, this new approach deploys application on Internet based servers, accessible by all operators. Application Services for RenderCast™ automatically handles application deployment, versioning, monitoring, statistics, as well as video transcoding, load balancing and redundancy, and is already being used by several leading content providers.

“This new approach to application deployment greatly reduces cost and complexity of launching and managing rich media content on different networks for both content provider and operator” says Heidi Vogel, VP Content & Tools Avinity. “The usage based pricing model provides a very low barrier to launching interactive TV content.”

Avinity is demonstrating its platform at IBC 2008 at its booth 5.B05 in hall 5.


About Avinity Systems BV

Avinity Systems is a leading vendor of interactive TV platforms, tools and services enabling rich media on existing set-top boxes. Its customers include several Tier 1 Cable and IPTV operators as well as leading content providers. Avinity was founded in early 2005 and is based at the Hilversum Media Park in The Netherlands.


CONTACT:

Heidi Vogel
Avinity Systems BV
Sumatralaan 45
1217 GP Hilversum, the Netherlands
T: +31 (0)35 6774131
F: +31 (0)35 6774133
E: heidi.vogel@avinity.tv
www.avinity.tv


Publisher Contact Information:

Avinity Systems BV
+31 (0)35 6774131
heidi.vogel@avinity.tv

Company profile of Avinity Systems BV (acquired by ActiveVideo Networks)
Past press releases of Avinity Systems BV (acquired by ActiveVideo Networks).

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