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MyThings raises $5 million in Series B funding
Founders of online consumer electronics giant make strategic investment in MyThings


London, October 13, 2008 – MyThings, Inc. (www.MyThings.com), the global online registry of people's belongings, announced today that it has closed $5 million in Series B financing led by Dotcorp Asset Management and GP Bullhound Sidecar, together with all of the company’s original investors, including Accel Partners and Carmel Ventures.

The investment validates the success MyThings has enjoyed in providing consumers with the most compelling and comprehensive post-purchase destination for their products. It also reinforces the vision of the nano-targeted remarketing platform for retailers and brands. This enables them to extend their customer relationships post purchase, communicate when relevant, and help protect them from theft/loss while cross-selling and up-selling products and services.

Every time a consumer buys a laptop, camera or any other item from Asda, Casio UK, Currys, Dell (Canada), Tesco, TigerDirect, Woolworths, or other large retailers and OEMs, the buyer is automatically set up with an anonymous account on MyThings. Eachpurchased item is pre-registered with all product information. Consumers are then connected with relevant services, information and communities on the Internet while retailers and OEMs gain a vehicle to engage customers post-sale.

Sellers and buyers of second-hand goods off and on-line, including 80% of the art market, use MyThings' due diligence service, called Trace, to check in real time if the goods have been reported as lost or stolen.

Steve Rosenblum, General Partner at Dotcorp, Co-Founder and CEO of PixMania.com and a member of the Executive Committee of the DSG International Group commented on the deal: 'We are delighted to be involved in the growth of MyThings. We believe they have developed very strong partnerships with leading online retailers, and are well positioned to sign up new partners through their distinctive platform and services. With nearly one million active members to date, the company is building one of the strongest targeted advertising platforms for retailers”.

MyThings CEO, Ben Arbel added: 'We welcome Dotcorp and GP Bullhound as new strategic investors and Steve Rosenblum as a non-executive Chairman, and are confident that they will make a major contribution to our business. This financing will enable us to accelerate our rapid growth and roll-out new innovative services to our current and prospective partners worldwide.'

About MyThings
Founded in 2004, MyThings seeks to be the most comprehensive global online registry of people's belongings. It is a free online service that keeps track of purchases and belongings, and provides online storage of receipt, warranty and insurance documents; access to manuals, drivers, recall, repair and recycling information; and deals on accessories and related products. MyThings also owns Trace.com, an international database of lost and stolen property used by the world's top auction houses and law enforcement agencies. MyThings has offices in London, England; Illinois, USA; and Tel-Aviv, Israel.

About GP Bullhound

Dotcorp Finance Private Equity Fund III invests in early stage and growth stage Internet companies worldwide. It was founded by Jean-Emile and Steve Rosenblum, founders of the Pixmania.com Group. After successfully building Pixmania.com to one of Europe's largest retail website, with over €725m revenue in 2007, 75% of the company was sold to DSG International in July 2006, for €266m. The Rosenblum brothers remain part of the management team, whilst still being shareholders of the company, and are leveraging their experience by investing in fast growing Internet companies.

About DotCorp

GP Bullhound is Europe`s leading investment bank focused on providing advice on mergers & acquisition and institutional capital raising in the technology sector. The firm was established in 1999, and have completed over 60 M&A and Private Placement transactions in the technology sector since. With dedicated sector teams in Internet, Software and Semiconductors and with offices in London and San Francisco, GP Bullhound aim to provide the preeminent advisory service to entrepreneurs in Europe.

About Accel Partners
Founded in 1983 and with offices in Palo Alto, London and China (via the IDG-Accel Partnership), Accel Partners has a long history of excellence and innovation in the venture capital business and is dedicated to partnering with outstanding entrepreneurs and management teams to build world-class technology businesses. Accel portfolio companies have completed IPOs that have created more than $150 billion in market capitalization and the firm has a history of backing category-defining companies which include Admob, Actuate, Agile Software, Alfresco, AMCC, Arrowpoint, ComScore, Facebook, Foundry Networks, GlamMedia, Infinera, JBoss, Kayak, Macromedia, metroPCS, Polycom/PictureTel, QlikTech, Real Networks, Redback Networks, Riverbed, UUNet, Veritas, Walmart.com, XenSource and Zimbra. For more information, visit the Accel Partners web site at www.Accel.com.

About Carmel Ventures

With over $600 million currently under management, several successful exits, and a growing portfolio of promising start-ups, Carmel is among Israel’s top-tier venture capital funds. Carmel’s investments are focused primarily on early stage companies in the fields of Software, Communications, Internet, Media, Semiconductors, and Consumer Electronics. Founded in 2000 by pioneers and leaders of the Israeli high tech industry, Carmel provides significant capital and active, hands-on support through the growth cycle of its portfolio companies and is recognized as a true company building fund in Israel. Carmel, headquartered in Herzliya, Israel enjoys a worldwide network of industry, strategic and investment resources.

Carmel is an affiliate of the Viola Partners Group, a leading innovative private equity investment group with over $1.8B under management. For more information, please visit www.carmelventures.com

Contact:
David Kiashek, Director, Business Development, Europe, MyThings +44 (0)870 767 3465, DK@mythings.com


Publisher Contact Information:

MyThings
+44 (0)870 767 3465
DK@mythings.com

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