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MultiSell partners with Ali Alghanim & Sons in Kuwait for interactive advertising


According to this agreement, ITS - Interactive Technology Services will distribute MultiSell Technology's products in its core business of interactive surface technologies for floors, walls and tables. It will also distribute products from newer categories like holographic media displays and advanced video design services.

'Ali Al Ghanim & Son's strong channel network and presence in the Kuwaiti market along with retail infrastructure look to be an excellent match for our current market focus' said David Holm-Glad, Managing Director for MultiSell Technology

The sales process is targeted to vertical markets such as real estate, retail, automotive and financial sectors whilst the rental market will be more focused towards event management companies, exhibitions and corporate launches. Another niche market is high net worth individuals wanting the latest in technology.

'The cooperation will constitute multiple layers where ITS will distribute the entire product range for sale and rentals as well as offering the technology bundled with locations as media and advertising made available for leading Kuwaiti and international brands' added Hani Lari, CEO at Interactive Technology Systems

MultiSell's sister company BrandPlay has been offering interactive floor and wall advertising within shopping malls in Dubai and Abu Dhabi for more than a year and the concept will now be mirrored into Kuwaiti market as an extended and cooperative effort between MultiSell, BrandPlay and Al Ghanim/ITS.

'The crucial part in offering out-of-home interactive advertising is not necessarily the technology itself as it's merely a medium but it's a combination of critical mass of locations, creative services, measurability, correct locations along with integrated campaign capabilities.'

said Mohamed El Omari, Managing Director for BrandPlay.

The interactive large format MultiFX Floor and MultiFX Wall screens from MultiSell Technology is optimized for digital marketing networks by using a centralized control module, remote effects console, superior graphics and special FX. One of the key USP's is the integrated campaign module including online monitoring of statistics enabling complete measurability which is a key element for advertisers.

'Consequently, we are including know-how from media sales, creative content development together with appropriate reporting tools. Another important piece of the puzzle that we provide to our partners is correct technical system integration of the hardware something that is very often a very critical component. Finally, the selection and number of locations is key as it's crucial with a wide regional GCC spread' added Muhieddine Mneimneh, Sales Directors for MultiSell Technology

The collaboration will start immediately with sales and rentals taken care of by Al Ghanim's ITS with assistance from MultiSell Technology and the media network advertising sales in cooperation with Dubai based BrandPlay integrated with GCC wide campaigns.


Publisher Contact Information:

MultiSell Technology ME FZCO
+971 4 2995790
david@multisell.ae

Past press releases of MultiSell Technology ME FZCO.

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