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Robert Dighero, ex QXL, is onto his big next thing
Martingale continues to build on its collectible marketplaces


During his ten years at Tradus Robert steered the company through its start-up phase, rapid growth, IPO (a dual listing on NASDAQ and LSE) and ultimately a £1 billion public take-over by Naspers. Prior to this, he served as CFO of AOL UK between 1995 and 1998, building its finance function from scratch during a period of rapid expansion, while at the same making it the most profitable of all AOL Europe operations. Roles before that included that of M&A at Bertelsmann USA (1995) where Robert developed and led acquisition, investment and joint venture strategy for Bertelsmann New Media in the US, Commercial Manager at Verulam Investments (1991–1993), an information and media investment company, and an interlude in 1994 at INSEAD for an MBA (Dean’s List). Robert started his career at Bain & Co, (1989–1991), having left Cambridge with a First class degree and MA in Engineering.

Robert says 'Toy Collector's combination of social media with a wiki that acts as a catalogue for every toy ever produced and an online marketplace is a powerful mix which has an excellent chance to develop a leading position in this area of the huge collectibles market. Once proven there are many other equally interesting niches which the business could develop into.'

Christian Braun, CEO of Martingale says 'We are excited about having Robert on board. His excellent knowledge of online marketplaces has already added huge value. His experience is an outstanding fit with the existing management team.'

Martingale Internet Technologies believes that the dominance eBay has enjoyed in recent years is giving way to web 2.0 specialist auction sites with strong community elements. Over the last three years, its team has built category killer software to specifically target large communities of collectors allowing it to compete with eBay in a number of their markets. Martingale has launched its first community, Toy Collector, with the following features:

- Niche specific blogs, clubs, directories, competitions, events, forums, friending system, galleries, videos
- A Wiki-based catalogue of every toy ever produced
- Context engine allowing all content to be filtered according to personal preference (ie. a member only sees only Batman stuff, L.A. Lakers memorabilia, stamps from Indonesia or all of them - subject to what he likes or chooses)
- A Google Finance style Collection Management capability that links press releases and buy/sell events to track the current value of individual collectables together with a collector’s entire portfolio.

For more information please go to www.themartingale.com or www.ToyCollector.com


Publisher Contact Information:

Martingale Internet Technology
+44 (20) 8748 2810
christian.braun@themartingale.com

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