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GP Bullhound advises eCommera, the provider of SaaS e-commerce services, on its £5m expansion round


23rd September 2009

GP Bullhound advises eCommera, the leading provider of SaaS e-commerce services, on its £5m expansion round

GP Bullhound, the technology investment bank with offices in London and San Francisco, has acted as sole advisor to eCommera Ltd the UK-based provider of e-commerce services to the retail industry on its £5m development capital round of financing.

eCommera CEO Andrew Mcgregor comments: “We selected GP Bullhound on the basis of their deep sector expertise and global network. They delivered at every point of the process.”

Founded in 2007 by Michael Ross, online entrepreneur and founder of highly successful online fashion retailer Figleaves.com, and ex-BT marketing director, Andrew McGregor, eCommera provides an enterprise class Software as a Service (SaaS) platform to large retailers such as Asda and House of Fraser to establish and run profitable online retail operations. The company also provides a dashboard that helps retailers understand the drivers of profit and growth in the highly competitive world of online commerce. The funding will be used to expand the company’s services and geographical reach. eCommera today serves over 20 major retailers, and has over 70 staff, many of whom are veterans from the e-commerce industry from companies like – Arcadia, Tesco, Fish 4, Dell, Woolworths and Harrods.

The funding was provided by Frog Capital and GP Bullhound Sidecar together with the existing shareholder West Coast Capital.

“We are delighted to have become an investor in eCommera. The company has grown quickly from start-up and secured an impressive list of retail brand name customers in its first two years,” says Mike Reid, Managing Partner at Frog Capital. “We believe there’s a huge opportunity for eCommera to help organisations to better exploit the growth in online, digital channels globally”

“The company has performed very strongly since our original investment and is a great example of how a combination of industry expertise and technology innovation can deliver a compelling proposition to the retail market. With our portfolio focused on the retail industry, eCommera is a great fit strategically,” said Paul Davidson, Partner at West Coast Capital.

This deal represents the completion of GP Bullhound`s fourth transaction in the ecommerce sector over the past 12 months.


Publisher Contact Information:

GP Bullhound Limited
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Press@gpbullhound.com

Company profile of GP Bullhound Limited
Past press releases of GP Bullhound Limited.

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