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New ‘Launch in US Alliance’ Helps Technology Companies Expand Into US Market
Organization offers all the core services required for US market expansion in one place

Traditionally, in order to expand into the US, technology companies spend months investigating what is
required, and then networking to find initial employees and service providers. They must make multiple
trips to accomplish this work, and because the service providers rarely coordinate with one another, a
company executive must act as project coordinator. Overall, the process can take one to two years.
Launch in US Alliance can help compress that cycle to just months.
Launch in US Alliance was co-founded by veteran technology entrepreneurs/business professionals
Lucian Wagner, Jos Scheffelaar and Michelle Goodall Faulkner. They all have extensive experience
helping technology ventures launch and succeed in the US market, and have solicited additional service
providers (alliance members) from among their own personal networks. Service providers become
members by invitation only.
“The US offers tremendous market opportunities for technology companies – but is also a complex place
to do business,” said Wagner, who serves as Chairman of Launch in US Alliance and is also General
Partner at venture capital firm EuroUS Ventures. “Clients tell us that often the hardest part is knowing
where to begin. The Alliance founders and members have extensive experience helping technology
companies through US market launches and expansions, so we can help ease the process considerably.”
“Expanding into the United States is a strategic decision that requires a company’s full attention and the
Launch in US Alliance team has the blended skills required to assist in the transition,” said Han Pieter
Duyverman, Vice President of Operations at Mendix, a leader in cloud application delivery. In 2008,
Mendix successfully expanded its business from the Netherlands into the US. “Having been through the
process, I can certainly see the value that a partner with local market knowledge can bring to
organizations that are expanding their operations into the US.”
Alliance sponsors include The Brighton Company LLC; Choate, Hall & Stewart LLP; MFA - Moody,
Famiglietti & Andronico; TriNet; Executive Resources International (ERI), LLC; Schwartz
Communications; and William Gallagher Associates. Alliance partners include Massachusetts Office of
International Trade & Investment (MOITI), Economic Development Council of Western Massachusetts
and Boston World Partnerships.
Alliance web site offers advice for companies considering expansion into US
The Launch in US Alliance web site ( will offer companies considering expansion
into the US complimentary articles authored by its members and partners, segmented by market entry
stage. Topics covered include:
– Why enter the US Market?
– What makes doing business in the US different?
– How do I market my products in the US?
– How do I establish a subsidiary?
– How do I plan US Market Entry?
– What are the most common mistakes companies make when entering the US market?
About the Alliance Co-founders
Lucian Wagner, chairman and co-founder of the Alliance, has a truly global outlook with an extensive set
of contacts in North America, Europe, and Asia. Wagner is General Partner at venture capital firm
EuroUS Ventures and an entrepreneur with several successful start-ups to his credit. He has 20 years of
technology industry experience. Wagner was born in Germany, educated in the French school system,
and went on to earn a B.Sc. in International Economics from the School of Foreign Service at
Georgetown University (with a minor in Russian) and an MBA from INSEAD.
Jos Scheffelaar, CEO and co-founder of the Alliance, has more than 25 years of international business
experience in high-tech. He has been stationed in several countries in Europe, as well as in Asia. He also
has done business in Latin America. As Principal of Scheffelaar Consulting, Jos leverages his skills and
experience with the US High Tech industry, international business, and his strong industry contacts to find
strategic partners, channel partners and/or customers for his clients, and helps them build the business
relationships from initial contacts to productive operational partnerships.
Michelle Goodall Faulkner, vice president of marketing and co-founder, has more than 15 years of
technology marketing experience on both the agency and client sides. She is currently Principal at hightech
marketing agency Big Swing Communications. Michelle is skilled at all types of outbound marketing
including PR, direct marketing, Web programs, collateral, advertising and events, and has helped many
European companies improve market awareness in the US. In July 2009, Michelle was named one of the
Top 10 Women in PR by the Boston Herald. She holds a business degree from Boston University and an
MBA from Boston College.
About the Launch in US Alliance
The US market offers tremendous opportunities for technology companies – but it is a complex place to
do business. The Launch in US Alliance was formed to help funded technology companies successfully
expand into the US by providing a ready-made support network that can help them through the process
quickly, thus accelerating their time-to-market and improving their chance for success. Alliance members
and partners have vast experience helping technology companies establish US operations, and offer all
the core services required in one place – including market assessments, sales & marketing, tax &
financial, legal, real estate and human resources. The Alliance’s offices are located at 2000
Commonwealth Avenue, Suite 300, Newton, MA 02466. The phone number is +1 617-244-2300. Learn
more at

Publisher Contact Information:

Launch in US Alliance
+1 (617) 510-6998

Past press releases of Launch in US Alliance.


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