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Espotting signs exclusive distribution deal with The Sun


London, 27 January 2005. Espotting Media, a leading European paid-listings provider, today announces the signing of an exclusive distribution deal with the News International Newspaper, The Sun. Under the terms of the deal, Espotting will provide its paid listings throughout the website of the UK's most popular newspaper, www.thesun.co.uk. Deal highlights include:

* Espotting to provide 2 listings under the heading 'Sponsored Links' throughout The Sun's news pages, as well as across all channels, including Sport, Entertainment, Movies, Life, and Bizarre.
* Espotting's 'Content Solutions' product places keyword-driven advertiser listings below and next to relevant content across The Sun's site, eg. Espotting's results for the keyword 'football ticket' may appear next to relevant football stories.
* News Group Digital websites generate 128 million page impressions from 4.7 million unique users monthly.

'Espotting has vast experience in developing customised solutions for their partners, and it was this experience that made them the right choice for The Sun,' commented David Roddick, Digital Sales Director at News International.

Unlike other content or contextual advertising programs, Espotting's 'Content Solutions' uses human editors to select the keywords that trigger the advertisements which appear alongside the website's content. Espotting's Content Editors work closely with partners, such as The Sun, to determine the keywords best suited to each content page, ensuring only the most relevant ads are displayed.

'Our strategy has been to work with companies who are leaders in their field, and The Sun is one of the UK's most well-known brands,' commented Sebastian Bishop, Senior Vice President, Espotting Media. 'As well as providing our advertisers with another source of quality traffic, the deal also highlights the way we work with our partners to deliver solutions that completely meet their business needs.'

www.espotting.com
www.thesun.co.uk


About Espotting
Espotting is one of Europe's leading paid listings providers and a division of FindWhat.com, Inc. (NASDAQ: FWHT). Espotting operates an online marketplace where advertisers bid against each other for prominence within paid listings that Espotting delivers across its network, with advertisers only paying for traffic delivered to their website. Espotting advertisers include British Airways, Norwich Union Direct, eBay and Lastminute.com.

Espotting distributes its paid listings through a diverse network of partners. Partners include Europe's leading websites, search engines and directories, as well as hundreds of vertically focused web publishers.
For more information about Espotting, go to www.espotting.com.

Espotting's recent merger with FindWhat.com has created the largest independent performance-based marketing provider, delivering millions of targeted prospects to its clients each day. The company has relationships with over 100,000 online businesses across 3 continents. More information about FindWhat.com can be found at www.FindWhat.com.


About News Group Digital
News Group Digital is the publisher of The Sun Online and its associated websites including Page3.com, Newsoftheworld.co.uk and fantasy football site Dreamteamfc.com.

The Sun Online is audited by ABCe and a member of the Association of Online Publishers. It is the most popular newspaper website in the UK (by monthly page impressions).
xx


Publisher Contact Information:

Espotting Media
+44 (0)20 7539 0530
marketing@espotting.com

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