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MobileAware Pursues Asia-Pacific Opportunity with New Office Opening in China
MobileAware Announces Partnership with BEA Systems in the Asia-Pacific Region

Beijing, China, 19th January 2005 – Responding to the growing demand for mobile data services in the Asia-Pacific region, MobileAware, a leading provider of mobile business solutions, today announced the opening of an office in Beijing. The office, which was officially opened by Ireland’s Prime Minister, Mr. Bertie Ahern, will serve as a foothold for MobileAware’s sales and operations in the fast-growing Asia-Pacific market, targeting mobile operators, content providers and cross-vertical enterprises in the region. Mr. Kirk Tang has been appointed Director, Asia Pacific and will be responsible for managing MobileAware’s existing customer accounts in the region as well as generating new business opportunities.

MobileAware recently announced a global partnership with BEA Systems which the MobileAware office in China will support in the Asia-Pacific region. Under the terms of the agreement, BEA Systems will sell the MobileAware Interaction Server, BEA WebLogic Edition through BEA System’s direct and in-direct distribution channels worldwide. MobileAware Interaction Server, BEA WebLogic Edition is an integrated mobile platform that seamlessly extends enterprise applications, databases, portals and web services allowing them to be accessed by any mobile device.

MobileAware has been operating in Asia since 2003, mainly through indirect channels and presently has a number of customers in the region including China Mobile. Fuelling market growth through partnerships will continue to be a focus for MobileAware as it aims to offer unprecedented levels of service to Asia-Pacific organisations.

Mr. Kirk Tang joins MobileAware with over 13 years of IT industry experience and a successful track record in sales and channel management in Asia, Europe and North America. Prior to joining MobileAware he served as Senior Manager, Global Alliances and Accounts at BEA Systems where he successfully grew customer and partner revenue in China. Mr. Tang has also held senior marketing and business development positions with Dell Computer, China Research Corporation, Versata Software and Ingram Micro Inc. Mr. Tang holds a Bachelor of Science degree in International Management from California State University.

Founded in 1999, MobileAware specialises in delivering web-based content and applications to mobile devices. Its core software allows for easier creation, better presentation and greater accessibility of mobile services from any existing or future mobile device. MobileAware provides advanced mobility solutions to customers across a range of sectors, with a particular emphasis on telecommunications, media and transportation industries.

“The market for mobile data services in Asia-Pacific is experiencing phenomenal growth,” commented Kevin McCloskey, CEO at MobileAware. 'Through working with key partners we have already demonstrated proven success in some of Asia’s large telecommunications organisations. Having a more direct presence and a solid partnership with BEA Systems will allow us to build on this and achieve further growth. Kirk’s invaluable knowledge of the Asia-Pacific market puts us in an ideal position to execute on our plans for the region.'

About MobileAware

MobileAware is a leading provider of mobile business solutions. The company’s software products enable the delivery of web-based content and applications to all mobile devices – allowing for easier creation, better presentation, and greater accessibility of mobile services. MobileAware’s customers are mobile carriers seeking to create and deliver compelling mobile services to increase wireless data traffic; media and entertainment companies seeking to extend their brand and develop new revenue streams by delivering existing online content to their mobile customers; and cross-vertical enterprises seeking to extend real-time business information to their mobile workforce. Headquartered in Dublin, Ireland, MobileAware is a privately held company and is<

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MobileAware Limited

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