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MobileAware Continues Asia-Pacific Sales Momentum with Three New Customer Wins
Mobile Portal and Mobile Workforce Solutions In High Demand

Dublin, Ireland, April 4, 2005 - MobileAware, a leading provider of mobile business solutions, today announced strong business growth in the Asia-Pacific region as evidenced by the recent signing of three new customers in China. Shandong United Telecommunications Company, HeiLongJiang Mobile Communications Company and Shandong Mobile Communications Company are the latest additions to the growing list of operators delivering mobile services based on MobileAware technology.

HeiLongJiang Mobile and Shandong Mobile are subsidiaries of China Mobile Communications Corporation, the world’s largest GSM operator. With a combined subscriber base of over 14 million, both customers are using MobileAware’s Mobile Interaction Server to deploy a mobile portal solution offering subscribers a wide range of high-value mobile services including games, ringtones, wallpapers, video clips and music. Shandong United Telecommunications, a fully owned subsidiary of China Unicom, has chosen MobileAware to raise employee productivity and efficiency levels by delivering a mobile workforce solution to over 1,000 company executives

MobileAware has been operating in Asia-Pacific since 2003 and has experienced strong growth in the region through strategic partnerships with BEA Systems, Ericsson, Hewlett-Packard and MobileOnline. To service the dramatically increasing market demand for consumer mobile services and enterprise mobility solutions, MobileAware opened its regional headquarters in Beijing in January 2005.

“Our growth in the Asian market is testament to the strong working relationships we’ve cultivated with our regional partners and the proactive manner in which we work together to meet or exceed our customers’ business objectives,” commented Kevin McCloskey, CEO at MobileAware. “These most recent customers join several others of the world’s largest mobile operators that have confirmed the technical superiority and value of our products. Around the globe, MobileAware is fast becoming the solution of choice for leading-edge businesses looking to deliver content and applications to mobile customers, partners and employees.”

About MobileAware
MobileAware is a leading provider of mobile business solutions. The company's software products enable organizations to leverage existing software infrastructure, developer tools and skills to extend Web content and business applications to any mobile device. MobileAware customers include mobile carriers seeking to create and deliver compelling mobile services to increase wireless data traffic; media and entertainment companies seeking to extend their brand and develop new revenue streams by delivering existing web-based content to their mobile customers; and cross-vertical enterprises seeking to extend real-time business information to their mobile workforce. Headquartered in Dublin, Ireland, MobileAware is a privately held company and is on the Web at

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MobileAware Limited

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