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Volantis Leads W3C Initiative to Improve Mobile Internet
Founding Sponsor Supports New World Wide Web Consortium Mobile Web Initiative

Guildford, UK - 12th May 2005: Volantis, the world's leading supplier of Intelligent Content Adaptation solutions and services for the mobile Internet, has announced its participation in the World Wide Web Consortium's (W3C) new 'Mobile Web Initiative' (MWI), a proposal that aims to make Internet access from a mobile device as simple, easy and convenient as access from a desktop.

Although many of today's mobile devices already feature Web browsers and the demand for mobile devices continues to grow, using the Web, from a mobile device for example to find product information, consult timetables, check email, transfer money, is not as convenient as expected. Users often find that their favorite Web sites are not accessible or not as easy to use on their mobile phone as on their desktop computer. Also, content providers are facing difficulties in building Web sites that work sufficiently well across all device types and configurations of mobile phones with Web access.

W3C has launched the Mobile Web Initiative to make browsing the Web from mobile devices a reality. The MWI will initially focus on two areas: best practices and mobile device descriptions. The Mobile Web Best Practices Working Group is chartered to develop authoring guidelines, checklists and best practices to help content providers to develop web content that works well on mobile devices. The Device Description Working Group is chartered to address the development of improved device description solutions, in the form of a database of descriptions that can be used by content authors to adapt their content to a particular device.

Dr. Rhys Lewis, Chief Scientist at Volantis chairs the W3C Device Independence Working Group -- whose work is complimentary to that of the MWI - and is on the steering committee of the Mobile Web Initiative.

Mark Watson, CTO at Volantis said, 'Volantis is perfectly positioned to contribute to the MWI, as we provide mobile content delivery platforms to some of the world's leading organizations and know the challenges of deploying to thousands of different types of mobile devices. We look forward to contributing our expertise to this initiative.'

Tim Berners-Lee, W3C director, said of the Mobile Web Initiative: 'Mobile access to the web has been a second class experience for far too long. MWI recognises the mobile device as a first class participant and will produce materials to help developers make the mobile Web experience worthwhile.'

W3C is already active in the mobile Web space, developing Web standards for multimodal interaction and device-independent design, as well as profiles for mobile devices; related standards include XHTML, SVG Mobile Profiles, and the SMIL Basic Profile. MWI work will complement these current efforts.

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About Volantis

Volantis ( is the world's leading supplier of Intelligent Content Adaptation solutions and services for the mobile Internet. It has leading content provider, mobile network operator and enterprise brands as customers, its technology is used in solutions from some of the world's biggest IT suppliers, and it leads key industry standards bodies.

With Volantis, intelligence about thousands of access devices, operator networks, aggregator/operator portals, content/database management systems, billing systems and location-based services, is used to adapt content in real-time for optimal user experience. Intelligent Content Adaptation reduces the cost and complexity of delivering Internet content and services to any access device, and increases user satisfaction.

Volantis is used around the world by leading brands such as 3, Accenture, Centertel, Cingular, CSC, Discovery,, EMAP,, HP, IBM,, M1, Reuters, Telefonica Moviles, Telecom Italia Mobile, Telenor Mobil and William Hill. Volantis also Chairs the World Wide Web Consortium (W3C) Device Independence Working Group.

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