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Mtivity poised for Growth after Securing £1.5 million through Albany Ventures and The Capital Fund


Mtivity Ltd, a leading provider of marketing management software to companies and media agencies, has raised £1.5 million and announced the appointment of Patrick Kremer as their new chief executive to lead plans for significant growth in the UK and overseas. The funding round was led by Albany Ventures, the specialist earlier stage technology investor, and included follow on investment from The Capital Fund, a £50 million venture capital fund which backs fast-growing, small and medium-sized enterprises in Greater London. The Fund’s contribution follows a previous investment of £500,000 in Mtivity. Mtivity was advised throughout the fundraising process by corporate financiers, GP Bullhound.

Founded in 2000 by Matthew Atkinson, a serial entrepreneur, Mtivity has rapidly established itself as a leading player in the emerging field of Marketing Resource Management. The company’s innovative on-demand software provides simple, cost-effective ways for marketing departments and their agency and print suppliers to collaborate on campaigns and improve brand control. Mtivity’s clients range from well-known corporates such as Xerox, Egg, EDF, Sony Ericsson and David Lloyd Leisure, to agencies including Iris and Meteorite, and public sector bodies such as Westminster County Council. [see attached case studies].

Mtivity’s new chief executive, Patrick Kremer, formerly the company’s non-executive chairman, is a US national with over 20 years operational experience at IBM, Sybase and in three early stage Silicon Valley technology companies. Patrick recently completed a Masters degree at London Business School as a Sloan Fellow and was subsequently a Venture Partner at DN Capital. He takes over from founding CEO, Mat Atkinson, who takes charge of marketing and business development.

Patrick Kremer said:
“We are delighted to have secured this important capital injection from Albany Ventures and The Capital Fund. The new funding will enable us to advance our growth plans and fulfil Mat Atkinson’s vision, allowing us to build Mtivity into a substantial international company. Our innovative software is designed to boost the effectiveness of the marketing supply chain and is uniquely delivered via the internet as a hosted, on-demand service that can be implemented quickly and at low cost to companies of all sizes.”

Mtivity delivers its marketing management software as a web-based, on-demand service. Marketing professionals can streamline processes and automate time-consuming tasks such as the creation of new campaigns and delivery of one-to-one marketing communications. For example, one multinational client manages their collateral distribution and fulfilment to 24 countries in eight different languages through one employee using Mtivity’s software, a process that used to require the input of eight staff.

The Company’s product suite includes Mtivity Project, a powerful, collaborative workflow application that provides an online environment for teams to organise projects, share files, create briefs and manage costs. The Mtivity Marketing StoreFront module provides a new way to reduce the cost of managing marketing assets and improve brand control. It is based on unique marketing catalogues containing everything from customisable brand templates to digital assets, stock items such as pens and mugs, and printed materials.

Albany Ventures Director, John Morrison, who has joined the Board of Mtivity, said:
“Mtivity has demonstrated that it has the potential to successfully address the global niche of marketing management software, which looks set to expand dramatically as marketing professionals adopt collaboration, campaign management and budgeting tools like Mtivity’s that go beyond traditional ad hoc processes based on email, spreadsheets and word documents. Their unique online product suite gives marketing teams and agencies a complete view of marketing workflow, digital assets and financial status.”

Patric


Publisher Contact Information:

The Capital Fund
+44 (0)1865 811127
m.henry@oxin.co.uk

Company profile of The Capital Fund
Past press releases of The Capital Fund.

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