zanox positions itself as a global player and offers worldwide multichannel commerce

Berlin, 25 August 2005 – Berlin-based ZANOX.de AG, the European market leader in performancebased multichannel commerce, is now offering its online marketing solutions on a global scale. The company is expanding its highly successful European strategy to America, Australia and Asia. This strategic move effectively makes zanox the first global player in the multichannel commerce sector. zanox customers receive global solutions in the areas of affiliate marketing and search engine management, as well as recommendation marketing, multichannel sales and customer loyalty.

Since the company was founded in 2000, zanox has followed a sustainable multinational strategy and is now represented in nearly two dozen European countries. The company is aiming for equally strong market penetration in its new target markets. The future development is based on a combination of organic growth and targeted international acquisitions. At the same time, zanox is offering an indirect sales model (“Agency Solution”) that gives agencies a significant stake in the multichannel commerce business.

In 2005, zanox is expected to generate more than 1 billion euros in customer sales worldwide. The major contributing factors are besides favourable market conditions the company’s easily scaleable technology as well as its universally applicable, effective solutions. Furthermore, the international multichannel commerce portfolio offers outstanding market prospects for internationally active zanox customers in particular.

“After many years of successful collaboration in Europe, we are happy that zanox is also supporting us to enter the American and Asian markets. Like Jamba!, zanox has a convincing global strategy,” explains Christian Vollmann, Online Marketing Manager at Jamba!, Europe's leading portal for mobile entertainment and long-time zanox customer.

“Our goal of establishing multichannel commerce around the world is realistic. We’re relying on our European market leadership, solid financial base and the enormous potential provided by our innovative technology,” says Thomas Hessler, member of the zanox management board. “As a global provider of performance-based online marketing services, we meet the requirements of international customers while at the same time securing our own development,” he adds.

The zanox global strategy and the most important benefits for multinational companies at a glance: