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iFone selects End2End to power B2B and D2C portals

iFone, a leading publisher of mobile games with top-selling titles such as Lemmings and Monopoly, and End2End, Europe’s leading managed service solution provider for mobile data services and content, today announced that iFone has selected End2End to power its business-2-business (B2B) and direct-to-consumer (D2C) portals.

The companies have formed a strategic partnership that supports iFone’s strategy to expand the availability of its popular games offering through dedicated iFone channels on operator portals, as well as through a D2C games portal, which enables end-users to download iFone games from their website.

End2End provides iFone with a turnkey managed service solution, consisting of web and WAP portals managed from End2End’s Content Delivery Solution (CDS). The CDS enables iFone to manage all of its B2B and D2C portals from a single solution, enabling efficient management of their offering.

The partnership also enables iFone to leverage End2End’s comprehensive reporting and business intelligence capabilities to develop end-user profiles and understand usage trends.

“Our B2B and D2C games offering is key to increasing the accessibility of our games, as well as enabling us to attain valuable business intelligence on the market and end-users who buy our games,” said Morgan O'Rahilly, Founder & CEO of iFone. “End2End has an excellent track record as an innovative and high quality managed service solution provider to many of the leading companies in mobile data and therefore was the logical choice as a strategic partner for iFone’s B2B and D2C portals.”

“Our partnership with iFone is an excellent example of how mobile content publishers can proactively strengthen their offering and differentiation in the market,” said Atte Miettinen, Chief Marketing Officer of End2End. “This agreement also demonstrates the flexibility and benefits of our Content Delivery Solution for content developers, publishers and aggregators to take their offerings to the next level.”

Telefonica Móviles in Spain is the first mobile operator to deploy iFone’s B2B proposition. End2End is handling the systems integration to the Telefonica network on behalf of iFone.

About iFone
iFone is a global leader in wireless entertainment, specialising in the development, production and publishing of wireless entertainment content for current and future mobile devises.

iFone operates a global distribution network live in 50 countries and has strategic partnerships with over 100 network operators. With an exceptional track record in the deployment of mass-market brands in the wireless space we develop entertainment content for a wide range of handsets in all major languages.

Complemented by a world class account management, publishing and brand acquisition team iFone combines a huge wealth of experience and technical knowledge from across the industry.

About End2End
End2End is Europe’s leading managed service solution provider for mobile data services and content. End2End operates a unique service delivery infrastructure, specifically designed for the hosting, management, and delivery of mobile data services as managed services.
End2End offers a wide range of managed service solutions and complementary services to meet the needs of mobile operators, portals, media companies, content providers, and other companies looking to launch mobile data services and content. End2End’s managed service solutions are currently powering the delivery of data services and content across more than 50 mobile operators in 20 countries. End2End's customers include leading companies such as Lycos Mobile, MSN, Nokia, Orange, Sony NetServices and Vodafone. For more information about End2End, please visit

For further information, please contact:

Jody Delichte
Communications Manager
Tel.: +44 (0)7780 842 594

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