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Optimus leads the industry with fully outsourced mobile content proposition from End2End
End2End is a 2002 and 2004 Tornado100 Winner

September 12, 2005 – Optimus, the most innovative mobile operator in Portugal, and End2End, Europe’s leading managed service solution provider for mobile data services and content, today announced that Optimus has fully outsourced its mobile content proposition to End2End.

The fully outsourced proposition is based on End2End’s Content Delivery Solution (CDS), which is Europe’s most popular managed service solution for mobile content delivery. In addition to replacing its previous solution with End2End’s CDS, Optimus has also outsourced its content sourcing and content management to End2End. As a result, End2End is taking over Optimus’ existing content provider contracts, as well as management of content on Optimus portals.

This agreement is among the first fully outsourced content delivery propositions by a mobile operator in Europe.

“End2End has established itself as the market leader for content delivery solutions in Europe with proven expertise in delivering both partially and fully outsourced solutions,” said Joana Silva, Data Services Director, Optimus. “We are impressed by the proposition we’ve put together with End2End and look forward to executing on the joint plan to improve our content offering while also driving significant business case improvements for Optimus.”

“Optimus is recognised among the thought leaders in the telecoms industry, and being among the first to pursue such a major outsourcing project demonstrates their continuing commitment to leadership in this industry,” said Soren Ravn, CEO, End2End. “We expect that fully outsourced propositions, including both technology and processes are the future of the industry as they enable specialist companies to drive significant improvements in profitability for mobile content propositions.”

End2End’s CDS is a future-proof platform that enables the delivery of any content to any device. The solution is delivered as a managed service solution by End2End, and is currently used to power the delivery of content across 20 countries.

About Optimus
From its beginning in 1998, Optimus has been steadily growing in the Portuguese market, having in view a sole objective: to be the leader in the Portuguese telecom market, providing its Customers with high-quality services and mobile phones that improve people’s lives because they simplify, bring near and amuse. At the end of 2004, Optimus had already over 2.1 million customers.

Optimus is the only mobile communications company in the world to have won three consecutive GSM Awards, a distinction that reinforces its international recognition. In Portugal , the new operator has also won a number of important awards. Its technological excellence has also been recognised by the Institute of Communications of Portugal by means of the results of a survey carried out by the sector regulator regarding the quality of mobile networks in Portugal . By constantly launching new products and services in the Portuguese market – mobile portals, SMS news services, entertainment services, GPRS services – Optimus is also the leader in terms of the usage of new technologies.

This agreement is another important step towards Optimus leadership in the market of HSDPA technology.

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About End2End
End2End is Europe’s leading managed service solution provider for mobile data services and content. End2End operates a unique service delivery infrastructure, specifically designed for the hosting, management, and delivery of mobile data services as managed services.

End2End offers a wide range of managed service solutions and complementary services to meet the needs of mobile operators, portals, media companies, content providers, and other companies looking to launch mobile data services and content. End2End’s managed service solutions are currently powering the delivery of data services and content across more than 50 mobile operators in<

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