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MobileAware Calls on Industry Players to Support Initiatives at Stimulating the Mobile Web
Central Repository of Device Information Key to Uptake of Mobile Web

Dublin, Ireland, Sept 19, 2005 – MobileAware, a leading provider of mobile business solutions and founding sponsor of the Mobile Web Initiative (MWI), has today called on industry players to collaborate to break down the barriers to widespread uptake of the mobile Web. Dr Rotan Hanrahan, Chairperson of MWI’s Device Description Working Group (DDWG) and MobileAware’s Chief Innovations Architect, has called on mobile operators, device manufacturers and mobile software vendors to join forces to eliminate one of the main hindrances to the deployment of mobile Web services – the lack of publicly available mobile device information necessary for effective content presentation across all devices. Hanrahan believes that industry-wide collaboration will yield a central repository of essential device information, which will be the key to unlocking the potential of the mobile Web.

“The mobile Web will be bigger than its fixed counterpart,” says Dr Hanrahan. “The key to the mobile Web is adaptation, and the key to adaptation is information. By making the essential information freely available, validated and easy to access we can convert the device diversity problem into an asset. We can lower the barrier of entry into the mobile Web and enable its growth.”

Formed in May 2005, the MWI aims to make Web access from a mobile device as simple and convenient as access from a personal computer. It is envisaged that this will typically require adaptation of Web content, which in turn relies on an understanding of the different characteristics, features, behaviours and limitations of mobile handsets. As part of the MWI, the DDWG was formed to provide access to device descriptions that can be used in support of Web-enabled applications, to provide an appropriate user experience on mobile devices. The group will draw on the experience of diverse technologies, such as OMA UAProf and WURFL to aid in the success of the mobile Web.

One of the first deliverables of DDWG is a landscape document which will articulate what the W3C and other organizations are doing, or have already done, in this space and what the overall architecture could be for different adaptation technologies to work together. Other deliverables include the publishing of a set of requirements for a reference repository of device descriptions and the development of a business model surrounding the creation, maintenance and use of device descriptions.

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About MobileAware
MobileAware is a leading provider of mobile business solutions. The company's software products enable organizations to leverage existing software infrastructure, developer tools and skills to extend Web content and business applications to any mobile device. MobileAware customers include mobile carriers seeking to create and deliver compelling mobile services to increase wireless data traffic; media and entertainment companies seeking to extend their brand and develop new revenue streams by delivering existing web-based content to their mobile customers; and cross-vertical enterprises seeking to extend real-time business information to their mobile workforce. MobileAware is a privately held company and is on the Web at

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