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First PC-to-Mobile MMS service launched by 3G operator 3 together with General Wireless

General Wireless has signed a contract with 3, the leading 3G mobile operator in Scandinavia, to deliver its eMMS solution for integrating PC-based e-mail with mobile text and multimedia messaging. 3 now becomes the world’s first mobile operator to offer PC users easy access to multimedia messaging, using text, voice, images and video to communicate with mobile phone users.

In cooperation with General Wireless, the mobile operator 3 today launched the
3PC Message service, enabling mobile multimedia messaging through the Microsoft Outlook and Microsoft Outlook Express e-mail clients. The service is also available using a standalone Windows client software. The software can be downloaded from the 3 website at no cost – users are only charged for sending SMS and MMS messages.

”We anticipate rapid growth for messaging services that integrate PC and mobile users through SMS and MMS, both for professional and consumer customers,” said Andreas Theorell, product manager with 3. “General Wireless has made a pioneering effort in the PC messaging market, and together we look forward to further develop this service in our markets.”

“As a third-generation mobile service provider, 3 is multimedia-centric and thus the logical initial customer for our MMS solution,” said Anders Hardebring, CEO, General Wireless. “We are also strong believers in 3’s wide market approach, launching PC messaging services for both business and consumer customers.”

In its newly released report “European Fixed Messaging Markets”, Frost & Sullivan forecasts a rise in revenues from PC messaging from EUR 34.5 million in 2004 to a projected EUR 424.4 million in 2010. During the same period, the number of users is expected to increase from 490,000 to more than 12 million. According to Frost & Sullivan, General Wireless is the leading supplier in this market.

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