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Unprecedented demand for flexible mobile data solutions leads to record growth for MobileAware
Business has experienced greater than 150% growth for second year in a row, with new customer acquis


MobileAware, the world leader in enabling the creation and delivery of mobile data services, has recorded another year of rapid growth as more and more organizations look to deploy mobile solutions that extend their existing software infrastructure and re-use existing IT assets and Web development resources. Buoyed by especially strong demand in the telecommunications, media, entertainment, travel, transportation and financial services industries, MobileAware has grown its customer base by more than 50% and counts market leaders such as Telstra, American Airlines, William Hill, SNCF and China Mobile among its new customers. To service this increasing demand and to support the company's expanding network of partners, MobileAware has increased its global reach by opening regional headquarters in China and the US. MobileAware has also continued its leadership role in setting standards and providing strategic direction for the mobile Web by becoming a founding sponsor of the World Wide Web Consortium (W3C)'s new Mobile Web Initiative.

Mobile operators continue to turn to MobileAware and its partners, Ericsson and BEA Systems, for market-proven content delivery systems to drive data revenues through premium mobile content.
* With over one million mobile data customers, Australia's largest telecommunications operator, Telstra, draws 15 per cent of its mobile revenue from mobile data services on the 'Telstra Active' portal, a robust content download platform built using MobileAware technology as part of the Ericsson Service Delivery Platform.
* Slovenia's largest mobile operator and long-term MobileAware customer, Mobitel, estimates that its multi-media 'Planet' portal is being used by half of its 1.5 million customers.
* Digicel, the fastest growing mobile operator in the Caribbean, has chosen MobileAware to deliver a wide variety of mobile content and will be rolling out an exciting range of services to more than one million customers throughout the Caribbean islands in early 2006.

2005 also saw MobileAware become the mobile software vendor of choice for organizations in the travel, transportation, media and entertainment industries.
* French national railway company, SNCF, recently deployed an award-winning mobile customer self-service solution that provides real-time information on train schedules from any mobile device, including GPRS, WAP and i-mode. The service, which scooped the top award for a mobile travel solution in the annual Mobile Star Awards, was accessed by more than 100,000 passengers in only its second month of operation.
* American Airlines, the world's largest airline, has developed a mobile workforce solution that offers employees mobile access to the latest information on flight capacity and standby seat availability.
* Il Sole 24 Ore, Italy's primary financial news publication, uses MobileAware to deliver real-time access to financial news, politics and stock quotes via the Wind i-mode platform.
* One of America's leading publishers of political news, National Journal, has enhanced the value of subscription-based online news content by extending the service to mobile users.


'We are delighted with our sales momentum and the accelerating market demand for our products,' commented Kevin McCloskey, CEO at MobileAware. 'Organizations are showing a strong preference for extending their existing business infrastructure out to mobile users by employing a flexible, service-oriented architecture approach and MobileAware is the only software vendor that provides an out-of-the-box solution to address this demand. Looking ahead, it is clear that organizations will continue to demand innovative and easy-to-use solutions for their wireless strategies and MobileAware is committed to introducing new products and developing new partnerships that will drive further growth and maintain our market-leading position in this space.'

About MobileAware
MobileAware is the global leader in enabling the


Publisher Contact Information:

MobileAware Limited
+353-1-2410500
niamh.murphy@mobileaware.com

Company profile of MobileAware Limited
Past press releases of MobileAware Limited.

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