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MobileTrax Honors MobileAware With Best Mobile Software Award
Mobility Awards honor the best and finest mobile computing and wireless data communications products


Dublin, Ireland, 23 January 2005 – MobileAware, the world leader in enabling the creation and delivery of mobile data services, today announced that it has received a “best mobile software” award from MobileTrax LLC, a leading professional services firm that focuses on the mobile computing and wireless data communications industry. The 2006 Mobility Awards honor the best and finest mobile computing and wireless data communications products and services and include categories such as accessories, components, handhelds, notebooks, security, software, storage, wireless data and LANs and WANs. MobileAware’s Mobile Interaction Server (MIS) was selected as the industry’s best mobile software for enabling advanced, device-specific content rendering, ensuring that mobile content is created once and dynamically optimized to support the full characteristics of any mobile device, including mobile phones, PDAs, PCs, ATMs and Digital TV.

“There’s a need to honor the best and finest mobile computing and wireless data communications products and services,” said J. Gerry Purdy, Ph.D. Chief Analyst with MobileTrax LLC. “The annual Mobility Awards have become known as the premier award program in the mobile and wireless industry.”

“Recognition of our products from MobileTrax is mirrored by the strong demand we are experiencing for our products across a variety of industries and geographies,” commented Kevin McCloskey, CEO at MobileAware. “Market leaders such as BEA Systems, Ericsson and Nokia have already recognized the clear value of our technology by embedding it within their own mobile platforms. Another notable trend is that a number of leading companies are switching to MobileAware-based solutions after they were unable to successfully implement their mobile data service using competitive offerings.”

Mobile Interaction Server is being used by some of the world’s leading operators in a range of different deployments, including a robust content download platform for Australia’s largest telecommunications operator, Telstra, a mobile portal service deployment in the world’s largest GSM operator, China Mobile, and a mobile workforce solution in Ireland’s largest mobile operator, O2. Mobile Interaction Server also powers some of the most innovative mobile customer self-service and mobile workforce applications across a wide variety of industry sectors in all major geographies. These include a mobile workforce application for the world’s largest airline, American Airlines, a mobile customer self-service solution for French national railway company, SNCF, and a mobile media information service for Il Sole 24 Ore, Italy’s leading publisher of financial news.

More information about the MobileTrax Mobility awards can be viewed at http://www.mobiletrax.com/mobaward/mobaward.html

About MobileTrax
MobileTrax LLC is a Silicon Valley-based, professional services firm that focuses on the mobile computing and wireless data communications markets. MobileTrax provides market research, executive conferences and consulting services regarding enterprise and consumer markets. MobileTrax is headed by J. Gerry Purdy, Ph.D., a globally recognized authority on mobile computing and wireless data communications. More information can be found at www.mobiletrax.com

About MobileAware
MobileAware is the global leader in enabling the creation and delivery of mobile data services. What sets MobileAware apart is how the company seamlessly extends principal software infrastructure environments, allowing for the re-use of existing IT assets and Web development resources in creating flexible mobile data solutions that are fully integrated into back-end business systems. Whether you are a mobile operator or content provider looking to deliver revenue-generating, mobile consumer services, or an enterprise organization wishing to extend existing online services to mobile customers, partners and employees, MobileAware delivers a range of products and sol


Publisher Contact Information:

MobileAware Limited
+353-1-2410536
niamh.murphy@mobileaware.com

Company profile of MobileAware Limited
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