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Innovative Mobile Text Response Company generates Investment for European Expansion


A company that provides automated mobile response systems for advertising and recruitment campaigns run by clients ranging from Oxfam and Ford to the Metropolitan Police and the Scottish Executive, has raised £250,000 from The Capital Fund, a £50 million venture capital fund that invests in fast-growth companies in Greater London. TXT4 was advised by GP Bullhound, the technology investment bank, and the round remains open for additional investors.

Founded in 2002, TXT4 is now the leading supplier of mobile and text response solutions to the automotive industry, charities, travel companies and government bodies. Over 50 blue chip clients use the company’s innovative service to boost the effectiveness of their advertising in the UK, France, Germany and Ireland. TXT4 will use the new funding to expand further into Europe and enhance its product offering.

TXT4 works with a range of clients to turn their brand advertising into an instant response channel. Adverts, such as those used in Oxfam’s current “I’m in” campaign, prompt consumers to text a keyword to receive further information or arrange a call from a member of staff. In the case of Ford or Vauxhall adverts, consumers might text to request a brochure, locate the nearest dealer or arrange a test drive. TXT4’s proprietary software uses complex formulae to capture and sort the relevant details, respond to the consumer by return SMS and ensure that the request is actioned by the advertiser. The company’s solutions can increase consumer response rates to adverts by up to 40%.

Tim Carrigan, TXT4’s Chief Executive Officer, said: “Large organisations spend billions of pounds every year on advertising and we provide their customers with a convenient, elegant and fast means for them to get the information they need, wherever they are. The result is a substantial increase in the number of quality leads generated from their advertising as well as significantly reduced costs. We can also help advertisers develop an opt-in mobile database to allow for ongoing SMS communication with interested customers – sending them notification of sales dates, events or product launches.”

Government bodies are increasingly using text response methods and TXT4’s clients include the Scottish Executive and VisitBritain. The Metropolitan Police’s current recruitment campaign features posters on the London Underground prompting potential recruits to text for more information. In the charity sector, TXT4 works with large and small organisations on donor recruitment and fundraising activities.

Tim Carrigan continued: “We can provide our clients with accurate real-time data reports on their campaigns, analysed by date, time media channel and even by specific advertisement, so that they know which adverts are generating the best responses, and can use this information to plan future campaigns. We can also help them save direct costs by incorporating a callback function in adverts, giving consumers the option of texting a keyword if they would like to be called back by an agent. This is an ideal way for our clients to manage the large spikes in response that follow TV or radio advertising, allowing their staff to make outbound calls over a longer period and supplementing call centres. When consumers reach an answer machine they often hang up and leads are lost but with a text the relevant information is captured and every lead can be followed up.”

Tim Carrigan commented on The Capital Fund: “The Capital Fund has provided excellent support for TXT4. Our ambition is to become the world leader in advertising response solutions via mobile phones for the world’s largest brands. We plan to build on our substantial existing customer base, by expanding into new European markets and developing an enhanced product that offers more response channels for our clients.

The Capital Fund was willing to provide the risk capital we need to grow our business, and we are delighted that the


Publisher Contact Information:

The Capital Fund
+44 (0)1865 811199
m.henry@oxin.co.uk

Company profile of The Capital Fund
Past press releases of The Capital Fund.

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