Sign In
NewsRadar

Search Press
Looking for press releases of a particular company? Enter company name (or keyword) here.

   


Oxford Capital Partners and Noble Fund Managers invest £1.25m in TXT4


27 March 2006 -- Oxford Capital Partners and Noble Fund Managers announce their investment in London-based TXT4 Limited, a pioneer and leader in the provision of mobile response technology to advertisers. Oxford Capital Partners, acting as lead investor, and Noble Fund Managers invested £1.25m on behalf of Oxford Gateway Funds 2 and 3 and Noble VCT. The investment will provide the expansion capital to grow the sales and marketing function and increase the technical resource and follows the £250k investment from The Capital Fund in December 2005. TXT4 was advised by GP Bullhound, the technology investment bank.

Founded in 2002, TXT4 is pioneering a new market and business model for automated advertising response management. TXT4 is looking to harness the effectiveness of the mobile phone to deliver to advertisers a cost effective 24/7 means to manage and measure response to their TV, press, radio and poster advertising campaigns. This solution enables clients to save money on call centres and gain verified customer data as well as offering increased convenience to the consumer. The company’s vision is to become the leading global provider of automated response management software to the world’s largest brands, a market which the company currently estimates to be in excess of £750m.

TXT4 currently provides software to manage advertising response via SMS (text messaging). By using text as a channel for advertising response, brands can increase response rates whilst driving down the cost per response to a fraction of the cost of using a call centre. An added value aspect of the technology is that it delivers a real-time return on investment measurement on a whole campaign, a media channel or even individual adverts through gathering and verifying customer details.

Tim Carrigan, CEO of TXT4, commented; “The management team has invested significant cash and time in bringing the business to this level. The development capital funding from Oxford Capital Partners and Noble Fund Managers will allow us to move to the next stage of our development through an increased sales and marketing capability and enhanced technical resource. We are also grateful to The Capital Fund for providing earlier stage funding that bridged the gap to securing significant funds in this round”

David Mott, Director of Oxford Capital Partners added; “TXT4 have experienced rapid growth and are poised to replicate this growth in international markets. We are pleased to be supporting the company in this new stage of development.”

Richard Hope, Investment Manager at Noble Fund Managers, added “Noble Fund Managers is pleased to make an investment in such a fast growing, innovative company. The investment will enable the company to offer an improved service to its customer base, increase both market share and long-term prospects for shareholders and expand the TXT4 product offering across Europe.”


Media enquiries:
Noble: Alex Hardie, Head of Communications; alex.hardie@noblegp.com; Tel: 0131 225 9677

Citigate Dewe Rogerson: Laura Campbell; laura.campbell@citigatedr.co.uk; Tel: 020 7282 1081

Oxford Capital Partners: Joanne Telford; jtelford@oxcp.com; Tel : 01865 860 760

The Capital Fund: Margaret Henry; m.henry@oxin.co.uk; Tel : 01865 811199


About Noble
Noble is an independent UK investment bank. It has three operating companies providing a range of services including investment management of specialist asset classes, corporate finance and broking services and corporate outsourcing such as financial management, HR and company secretarial. All three companies are authorised and regulated by the Financial Services Authority.

Noble Fund Managers is the fund management arm of Noble Group. The Equity & Venture Finance Division of Noble Fund Managers provides investment management and investment advice across institutional and retail investment funds. www.noblegp.com


About Oxford Capital Partners
Oxfo


Publisher Contact Information:

TXT4 Ltd.
+44 (0)20 7729 0700
tim.carrigan@txt4.com

Company profile of TXT4 Ltd.
Past press releases of TXT4 Ltd..

Data


24,979
Tech investments
From our Online Data Service
16,165
VC-backed companies
From our Radar


Recent Deals


DATEAMOUNTSECTOR
Nov 9€1.5MWireless applications
Nov 9€1.6MeLearning
Nov 9€2.2MeLearning
Nov 9N/AFixed communications
Nov 9€69.0MInternet services
Nov 8€7.0MOther Biotechnology & Healthcare
Nov 8€1.0MInternet services

For information on Europe's most extensive database on technology funding click here!

Events



Press Releases


Oct 1
The Link App
the link app launches version 2.0

Mar 29
Addex Therapeutics
addex sucessfully raises chf40 million in capital increase

Jan 2
Urban Jungle
urban jungle raises £1m in seed funding to build tech-enabled home ...

Aug 17
Komed Health
komed health closes seed financing round

Jul 10
Komed Health
komed health to be supported by nokia and deutsche telekom





About usContact usLegal Information
Copyright © 1999-2018
Emerging Technology Research Europe Inc. All rights reserved.