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Specialist Food Entrepreneur, Maison Brillant, secures £475,000 for Major Expansion
Plans to launch French Bakery and Café in Harvey Nichols

Maison Brillant, the upmarket retailer of authentic French bread, cakes, confectionery and gifts, has raised £475,000 from The Capital Fund, a £50 million venture capital fund that invests in fast-growth companies in Greater London, and a high net worth investor. Maison Brillant will use the new funds to expand production capacity to meet the enormous demand for its quality, specialised products. The company is also set to open a French bakery and café within the Harvey Nichols Food Hall before Easter as part of the store’s re-development.

Maison Brillant was founded in 1995 by Philippe Brillant, a top chef with over 30 years experience in fine restaurants and catering operations, to exploit the growing interest in premium food. The company has a bakery facility in Marlow that supplies Michelin-starred restaurants, gastropubs and upmarket delis with a range of traditional artisan breads. Clients include Heston Blumenthal’s Fat Duck restaurant and Hind’s Head gastropub at Bray, the Riverside Brasserie and the Granary Delicatessen, Watlington.

Maison Brillant has also established two thriving shops at Henley-on-Thames and Gabriel Wharf’s, London, which incorporate café/restaurants and sell premium French breads and patisserie from the company’s bakery, regional cheeses, fine wines and chocolates. Customers can also order hampers filled with gastronomic treats imported from France.

The business is now poised for expansion with immediate plans to enlarge its bakery with a move to a new 5,000 sqft production facility, so that it can supply a waiting list of wholesale customers. Maison Brillant is also setting up an online service for customers who are not within easy access of its retail and wholesale outlets, which will feature additional services including an organic box selection. In the longer term, the company aims to establish a total of 10 retail outlets across the UK.

Philippe Brillant said: “We pride ourselves on offering a bespoke service supplying handcrafted, artisan French food products. Our research shows that the retail and wholesale markets for value or mid-range continental breads and pastries are saturated but there are significant opportunities in the premium specialised food segment, with strong demand for traditional bread and desserts.”

The hand-made chocolate sector is another growth area for the company. Maison Brillant estimates that the total UK luxury chocolate market is worth £570m per year with the super premium sector accounting for around 30% of this.

Mr Brillant said: “We have identified that there is potential to develop our handmade chocolates for the wholesale luxury hotel sector in London and the South East. Our competitors are focused on the retail market so there is space for a specialist supplier specifically dedicated to producing super premium products for the best hotels.”

Commenting on the fundraising process, Mr Brillant continued: “Our expansion plans are very exciting and I am delighted that we have secured the support of The Capital Fund to help us take Maison Brillant forward. This is our first external fundraising round and we were impressed by the professionalism of Mike Kennedy who showed a real understanding of our products and the potential markets that we can exploit.”

Mike Kennedy, Investment Manager at The Capital Fund, said: “Philippe Brillant combines a passion for authentic French produce with substantial operational experience of food retailing, and The Capital Fund is pleased to support Maison Brillant’s expansion plans. With the combined investment from the Fund and a business angel, we believe that Philippe is well-placed to continue the successful development of the business and fufil his ambition for Maison Brillant to become the ‘one-stop shop’ of choice for high-quality French bread and other products.”

1. Philippe Brillant, Managing Director of Maison Brillant, has secured funding for a major<

Publisher Contact Information:

The Capital Fund
+44 (0)1865 811199

Company profile of The Capital Fund
Past press releases of The Capital Fund.


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