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Active Capital Partners invests in a narrowcasting company


Smart Impression is a marketing services provider offering its clients comprehensive and customized communication solutions ranging from digital printing, the design and manufacture of stands for exhibitions to luminiscating posters. It has recently launched a new business line called Smart Play System a digital signage system that uses plasma screens installed at the point of sale of different retail channels to show advertising spots. Based on the narrowcasting approach, such systems can target its advertising towards particular consumer groups in different geographic regions and languages. Based in Cardedeu (Barcelona), Smart Impression registered a turnover of around EUR 3m in 2005.
Philipp Schroeder of Active Capital Partners says that the group decided to invest in Smart Impression because the existing business lines have shown both stability and high growth rates while the new business line offers an even greater opportunity. ‘Digital signage systems have shown incredible growth rates in the US, and with a favourable environment with respect to hardware costs and communication technologies, it is now the time to acquire market share in Europe,’ says Schroeder.


Publisher Contact Information:

Active Capital Partners S.L.
+34666500103
schroeder@acpvc.com

Company profile of Active Capital Partners S.L.
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