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MobileAware Completes Acquisition of Broadbeam Corporation
Establishes MobileAware as the Industry's Leading Provider of Mobile Service Infrastructure


Dublin, Ireland, 2 May 2006 - MobileAware, a market leader in enabling the creation and delivery of mobile data services, today announced that it has completed the acquisition of Broadbeam Corporation, a leading provider of specialised mobile workforce solutions.

By overcoming issues related to occasionally-disconnected mobile computing, Broadbeam has enabled blue chip clients such as Bell South, Pepsi Bottling and TNT Express to reliably exchange real-time enterprise information with their mobile workforce across multiple wireless networks. This adds connection management and offline access capabilities to MobileAware's mobile content delivery and customer self-service solutions that are currently deployed by mobile operators and content providers across the globe, including Telstra, Cingular Wireless and China Mobile. With this acquisition, MobileAware expects to accelerate the adoption of mobile data services by providing the industry's first comprehensive Mobile Service Infrastructure for creating, delivering and managing mobile solutions across all lines of business.

'More than ever, companies are searching for a single vendor to simplify the complexities involved in launching mobile solutions, making issues around disparate data, device diversity and network convergence transparent to both the business and the end-user,' commented Kevin McCloskey, CEO at MobileAware. 'Mobile Service Infrastructure provides a single, unified framework for securely and reliably delivering all types of mobile data solutions. Whether they are looking to launch revenue-generating consumer services, cost-reducing customer services, or productivity-enhancing employee services, our customers can be confident that MobileAware will provide market-leading technology and expertise to meet their business needs now and into the future.'

With recent advancements in mobile device capabilities and high-bandwidth wireless network availability, businesses have recognised the strategic importance of mobile solutions. However, decision-makers have been confounded by the apparent complexity surrounding mobile data services, a situation compounded by the proliferation of mobile software providers offering a variety of point solutions that fail to address the long-term requirements of a complete mobile business strategy. Mobile Service Infrastructure is a unified framework that can fully integrate with existing enterprise assets and resources to rapidly create flexible mobile solutions across all lines of business. Combining advanced client and server technologies, Mobile Service Infrastructure provides a comprehensive set of functionality to manage the entire lifecycle of a company's mobile strategy.

'Mobile Service Infrastructure is a foresighted approach that provides a strategic solution to many challenges confronting mobile business,' commented Gene Signorini, Vice President of Wireless/Mobile Enterprise Solutions at Yankee Group. 'With advances in device capabilities and network bandwidth availability, more and more businesses recognise the value of extending business processes to wireless users. They now seek market-tested solutions from best-of-breed vendors and a single infrastructure framework that addresses the conundrum of data, device, and connectivity convergence. With this acquisition, MobileAware is positioning itself to meet the enterprise mobility requirements of business customers.'

About MobileAware
MobileAware is the world's leading provider of Mobile Service Infrastructure, a strategic approach for creating and managing mobile data solutions across all lines of business. Whether you are looking to deploy revenue-generating consumer services, cost-reducing customer services, or productivity-enhancing employee services, MobileAware provides a unified framework that fully integrates with existing enterprise service infrastructure to make your mobile strategy a seamless extension of your overall business strategy. Mobile Se


Publisher Contact Information:

MobileAware Limited
+353-87-2793242
niamh.murphy@mobileaware.com

Company profile of MobileAware Limited
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