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Synchronica Signs OEM Agreement with Red Bend Software
Integration of Products Provides Complete Lifecycle Management Solution for Firmware Over-the-Air

The agreement covers the integration of Red Bend's Firmware Management System (FMS) into Synchronica's device management server, SyncML DM Server 2.1.

The integration of Red Bend's FMS into Synchronica's SyncML DM Server software provides target customers -- mobile operators and device manufacturers -- with a comprehensive, SyncML-based lifecycle management solution for handling firmware updates OTA (over-the-air). Independent estimates by Strategy Analytics [1] show that it can cost up to $72.00 to recall a phone for updates. This integrated solution will allow significant savings to be made by manufacturers and operators.

Carsten Brinkschulte, CEO of Synchronica plc, commented: 'Our partnership with Red Bend is exciting because it allows us to provide mobile operators and device manufacturers with a complete lifecycle management solution for FOTA updates. The fusion of Red Bend's FMS software with Synchronica's SyncML DM Server addresses the dual challenges of managing and distributing firmware updates over-the-air with an open, standards-based solution.'

He added: 'To date it has been a challenge to effectively manage firmware updates OTA, but the integration of Red Bend's FMS into the SyncML DM Server makes complex, time consuming firmware administration and updates a thing of the past. The integrated system provides mobile operators and handset manufacturers a comprehensive lifecycle management solution for handling FOTA updates.'

[1] Source Strategy Analytics Insight Report -- Wireless Internet Applications

About Synchronica

Synchronica develops and markets synchronization and device management solutions for mobile operators, device manufacturers, and enterprises. Its product portfolio ranges from data synchronization (DS) to device management (DM) and firmware update over-the-air (FOTA). Synchronica has a strong track record in the SyncML space. Products include the world's first SyncML DM server in a carrier-grade environment and SyncML Gateway, which enables seamless synchronization of corporate data. Its latest offering, Mobile Manager, provides companies with a robust mobile device management solution for Windows Mobile-based devices. Headquartered in the UK with offices in Berlin and Washington D.C. Synchronica plc is a public company listed on the London Stock Exchange. More information is available at

About Red Bend Software

Red Bend Software helps mobile phone manufacturers and network operators accelerate the adoption of new services and features, respond rapidly to customer problems and reduce support costs through mobile software management solutions. BenQ-Siemens, LG Electronics, Sharp, Sony Ericsson, and other large handset manufacturers use Red Bend's firmware over-the-air (FOTA) technology to quickly and reliably deliver compact firmware updates to mobile phones already in the hands of users. Founded in 1999, Red Bend Software is a privately held, venture capital-financed company with corporate headquarters near Boston, Mass., and offices in China, Israel, Japan, and the U.K.

Publisher Contact Information:

Synchronica PLC

Company profile of Synchronica plc
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