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Ubisense launches VAR strategy
Ubisense unveils VAR program to expand and accelerate deployment of its real-time location system

Cambridge, England, July 31, 2006 Ubisense, the leading provider of precise, real-time location technology, today introduced its value-added reseller (VAR) Program to support the development and deployment of innovative tracking applications using its real-time location system (RTLS).

The Ubisense VAR Program offers solution providers worldwide significant growth opportunities and competitive advantage by utilizing the Ubisense

RTLS platform to rapidly deliver to market new location tracking products as well as enhance the functionality of existing solutions. As part of its new VAR

Program, Ubisense is offering an aggressive commission structure, discounted pricing, a comprehensive training program and marketing support.

'Our VAR Program signifies the next stage of growth for Ubisense and considerable revenue generating opportunities for our VAR partners,' said

Richard Green, CEO Ubisense. 'We are expanding our partner network to qualified VARs to help meet customer demand and accelerate the global adoption of our RTLS platform, and in turn, we are offering experienced VARs incentives throughout the sales process as well as support to help them significantly grow their businesses.'

Preferred VARs will offer strong support capabilities in their geographic markets, and expertise working with specific vertical markets, such as logistics and manufacturing, workplace, military, healthcare and hazardous environments.

Ubidus Co., Ltd., based in Korea, recently joined the Ubisense VAR Program and will integrate and deploy the Ubisense platform in an effort to develop ubiquitous experience centers throughout Korea, known as u-Dream Halls. These centers are meant to provide the public with a view of the futuristic world. For example, when a house is empty, the system automatically transitions into 'secure mode' and keeps the house safe from intruders, while a robot is activated automatically to clean the house. Ubidus is helping u-Dream Hall upgrade from its RFID technology to Ubisense's high accuracy ultra-wideband (UWB) technology in order for such displayed services to work effectively.

'The Ubisense platform is the most precise location technology we have found in the world today,' said Seung-Sik Yoon, CEO, Ubidus. 'We are seeing a transition from RFID to RTLS as businesses are realizing greater uses for more precise tracking. The Ubisense platform is accurate, its built-in APIs allow for easy integration and gathered data can be manipulated in a variety of ways to help understand how to make improvements to current workflow processes. This is exciting technology and being part of Ubisense's VAR Program gives us the ability to get in on the action and obtain the insight we need to be able to build these advanced location tracking solutions using the Ubisense platform.'

To learn more about the Ubisense VAR Program, send inquiries to

About Ubisense
Ubisense delivers a precise, real-time location system (RTLS) utilizing ultra-wideband (UWB) technology that locates people and assets within 30 cm in 3D. Customers spanning logistics and manufacturing, workplace, military, healthcare and hazardous environments rely on the innovative Ubisense system to analyze and dramatically improve complex processes resulting in significant operational savings. The company is headquartered in Cambridge, England with offices in Denver, Colorado; Dortmund, Germany; and Singapore. For more information, visit

Publisher Contact Information:

Ubisense Limited
+1 303 284 8440

Company profile of Ubisense Limited
Past press releases of Ubisense Limited.


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