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China Mobile Selects MobileAware to Deploy Mobile Enterprise Portal to Over 6,000 Employees
MobileAware Plays Central Role in China Mobile's Long-term Mobile Service Strategy


Dublin, Ireland, 6 November 2006 - MobileAware, the world's leading provider of Mobile Service Infrastructure, today announced that China Mobile Shenzhen, the largest city-based branch of China Mobile Guangdong, has deployed a mobile employee portal using MobileAware technology. Known as Shenzhen Mobile Phone Portal (SZMPP), the solution provides Shenzhen Mobile's 6,000 employees with a secure, single point of entry to company information, applications and services - including HR, office administration, finance and IT - from any mobile device. SZMPP was designed and deployed within five months and will shortly be rolled out to other provincial cities to drive further employee productivity and operational efficiencies within China Mobile's largest provincial operator. Since its launch, over 1,800 employees, using 300 unique mobile device types, have accessed SZMPP 20,000 times.

SZMPP was specifically designed to leverage existing application infrastructure and portal resources within Shenzhen Mobile. With a portal framework that consolidates the company's enterprise information systems already in place, Shenzhen Mobile turned to MobileAware to further enhance the information flow to employees by enabling mobile-device access to information contained in the portal. Shenzhen Mobile selected MobileAware's Mobile Interaction Server for its ability to integrate with the company's diverse J2EE and .NET software infrastructure and for ensuring the delivery of device-tailored content to the wide range of devices used by Shenzhen Mobile employees. MobileAware also provided mobile portal design, integration and delivery expertise and is currently employed as a key advisor in Shenzhen Mobile's long-term strategy of offering managed mobile communication services to large corporate customers.

'SZMPP is the ideal solution to address our employees' ever increasing demand for anytime, anywhere access to corporate information,' commented Mr. Li, Researcher and Project Leader at Shenzhen Mobile. 'MobileAware's ability to leverage existing portal infrastructure was a major advantage, as we strive to increase the ROI of existing enterprise assets. Their unrivalled expertise in delivering successful mobile projects to some of the world's largest operators and enterprises was also a key factor in ensuring the success of our project.'

'MobileAware provides the industry's most comprehensive set of functionality to address the enterprise's need to reach mobile employees in always-connected or occasionally-disconnected network environments,' commented Kevin McCloskey, CEO at MobileAware. 'SZMPP demonstrates the technical superiority and robustness of our products, both in leveraging some of the world's leading software environments and for delivering the most optimised end-user experience, as demonstrated by the popularity of the solution. We look forward to continuing to guide China Mobile's long-term mobile strategy as they expand their mobile service offerings to customers and employees.'

About Shenzhen Mobile Communications Company
Shenzhen Mobile Communications Corporation (SZMCC) is a branch company of China Mobile, the world's largest mobile operator with 274 million subscribers. SZMCC is China Mobile's largest city-based branch with 10 million subscribers.

About MobileAware
MobileAware is the world's leading provider of Mobile Service Infrastructure, a strategic approach for creating and managing mobile data solutions across all lines of business. Whether you are looking to deploy revenue-generating consumer services, cost-reducing customer services, or productivity-enhancing employee services, MobileAware provides a unified framework that fully integrates with existing enterprise service infrastructure to make your mobile strategy a seamless extension of your overall business strategy. Mobile Service Infrastructure simplifies the complexity surrounding disparate data, device diversity and network convergence, enabling comp


Publisher Contact Information:

MobileAware Limited
+353-1-2410536
niamh.murphy@mobileaware.com

Company profile of MobileAware Limited
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