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Add2Phone and MCN launch collaboration in Mobile Search Advertising

November 8, 2006 -- Add2Phone and MCN announce a partnership to offer combined products to mobile carriers and service providers. MCN provides its advanced real-time search solution that enables mobile users to search for content and services. Add2Phone provides a mobile advertising system to serve online clickable mobile banners with the mobile search result pages delivered by MCN.

Mobile search is becoming an increasingly popular way of finding content on mobile devices. When there are 10.000 ring tones it is extremely hard for users to find the content they want. Mobile advertising offers an additional revenue stream for mobile search service providers.

Add2Phone and MCN are delivering the integration of mobile search and advertising business models. For advertisers the combination of these models offer new ways to target consumers based on their needs within the mobile space. For example, mobile banners are served onto the DNA WAP site to mobile users as they search it for content such as ring tones, wall papers, games and services. The banners are targeted based on the handset capability, search category and keyword.

About MCN
MCN is the leading provider of real-time mobile search services, supporting operators and content providers worldwide. The company operates an agile, scalable, and global search platform that allows partners to drive traffic to content and create sustainable and profitable search businesses. MCN-hosted mobile search solutions are delivering unrivaled end user experiences that continue to set new standards for the mobile industry. Their patent-pending technology is based on a real-time search model that supports virtually all content sources, all languages, and any type of mobile client software. MCN has offices in Silicon Valley, Japan and Finland. Their international team has unparalleled experience building and managing real world search and mobile content solutions for the industry’s leaders and pioneers. Additional information is available on their Web site at

About Add2Phone
Add2Phone is Europe’s market-leading service provider for the mobile marketing and advertising applications market. Add2Phone’s Mobile Advertising Server supports multiple mobile channels. We can send promotional SMS text messages, richer multimedia MMS messages and serve clickable mobile banner ads for mobile internet browsers. The system provides extensive reporting features including the mobile banner impressions and click-throughs. Add2Phone’s headquarters and R&D centre are located in Helsinki, Finland. More information is available at

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+358 50 381 8937

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