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Synchronica Wins Gold in 2006 Marcom Creative Awards Competition
Television Placement for 'Synchronica Mobile Manager Screaming Cell Phone' Campaign Honored


Tunbridge Wells, December 28, 2006. - Synchronica plc, an international provider of robust mobile synchronization and device management solutions, has been selected as a Gold Award winner in this year's 2006 MarCom Creative Awards. The MarCom Creative Awards is an international awards competition that recognizes outstanding achievement by marketing and communication professionals.

'We are thrilled to be honored by MarCom Creative Awards and receive industry validation for the communications and marketing programs around our Synchronica Mobile Manager mobile device management software', said Nicole Meissner, CMO of Synchronica. 'Our carefully crafted communications strategies continue to elevate the visibility of our innovative synchronization and device management solutions around the world.'

Synchronica received the Gold Award in the category of Television Placement for Synchronica's Mobile Manager screaming cell phone campaign. The winning WTTG - Fox 5, Washington, D.C. news placement created significant buzz for UK-based Synchronica that resulted in a dramatic rise in product interest and awareness.

MarCom Creative Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence.

About Synchronica

Synchronica develops and markets synchronization and device management solutions for service providers, operators, device manufacturers, and enterprises. Its product portfolio ranges from data synchronization (OMA DS) to device management (OMA DM) and firmware update over the air (FUMO / FOTA). Synchronica has a strong track record in the mobile industry including several live carrier-grade installations. Products include the SyncML DM Server which enables operators and device manufacturers to build automated customer-care systems and the award-winning SyncML Gateway which enables seamless synchronization of corporate data including Push eMail using OMA DS and Push IMAP. Its latest offering, Mobile Manager, enables mobile operators and application service providers (ASPs) to offer mobile device management as a hosted solution to enterprise customers. Headquartered in the UK with offices in Germany (Berlin), USA (Reston and Seattle) and Asia (Hong Kong). Synchronica plc is a public company listed on the London Stock Exchange (AIM:SYNC). More information is available at http://www.synchronica.com

For more information please contact:

Nicole Meissner, CMO
Synchronica plc
Tel.: +44 1892 552 780
nicole.meissner@synchronica.com


Publisher Contact Information:

Synchronica PLC
+44 1892 552 780
info@synchronica.com

Company profile of Synchronica plc
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