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Telstra Reduces Customer Care Costs and Increases Customer Satisfaction Using MobileAware
Telstra 'My Account' Mobile Customer Self-Service Solution Helps Subscribers to Better Manage Accoun

3GSM World Congress, Barcelona, 12 February 2007 - MobileAware, the world’s leading provider of Mobile Service Infrastructure, today announced that Telstra, Australia’s largest telecommunications provider, has deployed a cost-reducing mobile customer self-service solution that extends Telstra’s Web-based customer services to mobile devices. The ‘My Account’ service allows Telstra’s 8.5 million subscribers to view current account balances, modify account settings, track mobile data usage, pay bills, check the due date of their next payment and access a list of call charges that will appear on their next bill. ‘My Account’ is the second Telstra deployment of MobileAware’s Mobile Interaction Server. Telstra ‘BigPond’ mobile services rely on MobileAware’s device recognition and content transformation technology to ensure optimal presentation of a wide range of downloadable and streamed mobile content to any mobile device.

MobileAware has been able to demonstrate significant cost savings by enabling mobile device access to the range of customer services offered by Web-based customer care portals. An operator with 25 million subscribers can reap monthly savings of over $1 million by moving a mere 1% of their call center queries to a mobile customer self-service alternative. In addition to reducing costs and increasing customer satisfaction levels, operators can also increase top-line revenue through up-sell and cross-sell opportunities during mobile self-service transactions.

“Mobile operators have invested heavily in Web-based customer care solutions in an effort to better serve customers and reduce the number of routine queries to costly call center and IVR systems,” commented Kevin McCloskey, CEO at MobileAware. “By extending these services to mobile devices, MobileAware enables operators to accelerate the ROI on established self-care systems as well as target and acquire new customer segments that value mobility. Telstra customers can now solve problems and answer questions quicker and simpler than ever before and Telstra is also in a unique position to increase revenue and customer growth.”

Mobile Interaction Server is a high-performance software solution that transforms Web-based content and business applications for optimized delivery to any mobile device. It addresses the challenges of rendering all types of content to mobile devices by providing runtime detection and content transformation for any mobile device on the market. Based on W3C recommendations and supporting best practices from the Mobile Web Initiative, Mobile Interaction Server has been designed to enable users to create mobile content without requiring the expertise of mobile-specific technologies. It provides support for a variety of proprietary and open-source application servers, and offers a range of plug-ins to popular development environments, including Eclipse.

About Telstra
Telstra is Australia's leading telecommunications carrier and a world-class fully integrated, full service provider across wireline, ADSL, HFC, satellite and digital wireless networks and platforms. Telstra has more than 10 million household, business and wholesale customers. Telstra's BigPond(TM) is Australia's leading ISP. Telstra has the most highly accessed family of internet portals and sites and provides entertainment and multimedia content over its broadband network and through its Pay-TV joint venture, FOXTEL. Telstra owns and operates one of the most technologically advanced networks, offering end-to-end solutions ranging from broadband, IP, mobile and intelligent network services, to voice and data network hubs, call centres, and advanced multimedia and e-commerce applications. It has business operations in the Asia-Pacific region, North America, the UK and Europe.

About MobileAware
MobileAware is the world’s leading provider of Mobile Service Infrastructure, a strategic approach for creating and managing mobile data solutions across all lines of busines

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MobileAware Limited

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