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Saudi Telecom Deploys Strategic Platform for Mobile Service Delivery with MobileAware
Mobile Service Delivery Platform to Sustain Saudi Telecom's Market Leadership


3GSM World Congress, Barcelona, 12 February 2007 - MobileAware, the world’s leading provider of Mobile Service Infrastructure, today announced that Saudi Telecom, Saudi Arabia’s largest operator, will offer a range of high-value mobile data services to its 13 million subscribers using MobileAware. In partnership with Ericsson, MobileAware has provided Saudi Telecom with a mobile content delivery solution (MCDS) which, when live in Q1 2007, will allow subscribers to access downloadable and streaming services, including entertainment, finance, news and Islamic content, in Arabic and English. In addition to providing a single platform for managing Saudi Telecom’s entire lifecycle of mobile content services, MCDS will also include functionality such as Content Search, Personalization, SMS Discovery and Content Promotion. The solution, which was designed and deployed within 5 months, uses MobileAware technology to manage the presentation of mobile content to Saudi Telecom’s range of mobile devices, and also uses the provisioning adaptors in MobileAware’s Fulfilment Manager to enable a fully-tailored download experience for all current and future content types.

The selection of mobile data services available to Saudi Telecom subscribers will include:

Entertainment – ringtones, games, jokes, mChat, music, text and image downloads, as well as live TV and video streaming content.
Finance – real-time information on the Saudi, Gulf and International stock markets, currency and oil prices as well as gold, silver and other metal prices.
Islamic Content – users can access information on Islamic prayer schedules as well as text and streaming video excerpts from the Holy Quran, Holy Haddith and Dua.
General news and information relating to sports, weather, health and lifestyle.

'Saudi Arabia’s large population, fast-growing economy and growing mobile penetration rates make it a market with exciting potential and one that has recently become highly competitive,” commented Kevin McCloskey, CEO at MobileAware. “Saudi Telecom has recognized the importance of mobile data services in sustaining its market leadership, and with the assistance of MobileAware has put in place a strategic platform that will enable them to grow mobile data revenues and stay at the forefront of mobile service delivery. Saudi Telecom can now offer the latest in-demand mobile services of today and can easily introduce the feature-rich multimedia services of tomorrow.”

MobileAware’s MCDS provides operators with a turnkey solution that enables the mass-market delivery of revenue-generating mobile content services. It manages the operator’s entire content portfolio and seamlessly integrates with the industry’s leading portal servers and content management systems to provide a robust digital media content delivery platform. MCDS has been chosen by operators including Digicel, mCel, SingTel and TIM Hellas to deploy a retail platform for digital media and to provide an intuitive end-user environment for consumers to discover, purchase and download mobile content via a PC browser or directly from mobile devices.

About Saudi Telecom Company
Saudi Telecom Company (STC) is the incumbent telecom service provider operating both the Mobile and Fixed Line businesses, in Saudi Arabia, was established in 1998. With a network of approximately 4 million fixed lines, over 13 million mobile subscribers and more than 2.5 million Internet subscribers, STC is the largest telecommunication company in the Middle East. STC is investing heavily in a technologically advanced digital network, and it has completed its first phase of its NGN network by completing one of the most advanced national MPLS network in the world. STC regional and global access is provided via terrestrial fiber networks that covers almost all the Kingdom of Saudi Arabia and extends to connect to all neighbouring countries; via its active participation and ownership in number of Submarine Cable Systems to


Publisher Contact Information:

MobileAware Limited
+353-1-2410536
niamh.murphy@mobileaware.com

Company profile of MobileAware Limited
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