Sign In
NewsRadar

Search Press
Looking for press releases of a particular company? Enter company name (or keyword) here.

   


Tobii Technology releases new generation eye trackers
Hannover, Germany – March 15, 2007 – Tobii Technology today unveiled its coming release of a new ge


Eye tracking is a technology that empowers a computer to know exactly where a person is looking. This offers a multitude of opportunities, ranging from enhanced control interfaces to brand new ways of understanding human behaviour.
The Tobii 1750 Eye Tracker, with breakthrough characteristics such as ease-of-use, fully automatic tracking and non-intrusiveness, has allowed for time and cost efficient high quality eye tracking and made Tobii a world leader.
Now its successors are taking performance to even higher levels. The Tobii S60 allows for twice as much head movement and is twice as accurate as its predecessor. It brings fundamental advances to eye tracking, such as new sensors, new ways to generate NIR reflection patterns, automatic optimization of bright and dark pupil tracking, improved eye math models with advanced drift compensation, embedded eye tracker server and much more. The Tobii S120 Eye Tracker also boosts with twice as high tracking frequency for more fine-grained data.
Thanks to a radical approach to eye tracking, Tobii Technology has brought eye tracking out of the research laboratories and into new market domains. For example, Tobii’s products are used by hundreds of commercial usability and market research labs, as well as by disabled people as a primary way to communicate.
“Our vision is that eye tracking shall come into use in a wide range of application areas. We are thrilled to introduce the new Tobii S60 and S120 Eye Trackers, which will now allow for our customers to perform eye tracking even more easily, effectively and accurately”, says Henrik Eskilsson, CEO at Tobii Technology.
The Tobii S60 and S120 Eye Trackers are integrated into a 17” TFT monitor. They are ideal for all forms of eye tracking studies with stimuli that can be presented on a screen. For example it is suitable for testing print advertisement, TV commercials, shopping shelves, packaging design, product design, web, software and computer games, or for psychology studies, infant studies, reading studies and vision research. General availability of the products will follow the official launch by end of April 2007.

Tobii drives integration of eye tracking technology in a large number of other application areas, also offering off-the-shelf or customized integration eye tracking components and is actively pursuing projects together with industry partners.
“Our technology allows for the first time for eye tracking and eye control to be used in large industry applications. We are at the moment experiencing great interest from a wide range of actors and industries wishing to add eye tracking capabilities to their current offerings to enhance customer value and gain competitive edge”, says Henrik Eskilsson.
Gaming, stereoscopic displays (3D), automotive, clinical tests, marketing and medial applications are all markets that can benefit from integrating eye tracking technology. In consumer PC-interaction eye control has a potential to help out millions of professionals with mouse arm syndrome.

Facts about Tobii
Tobii Technology is the world leader in hardware and software solutions for eye tracking and eye control. With eye tracking a computer knows exactly where a person is looking, enabling enhanced control interfaces and a powerful way to peer into the human mind. Tobii's products are widely used within the scientific community and in commercial market research and usability as well as by disabled people as a primary way to communicate. Tobii also drives integration of eye tracking technology in a large number of other application areas, offering off-the-shelf or customized integration eye tracking components and is actively pursuing projects together with industry partners. Potential markets range from gaming, info-kiosks, automotive, clinical tests and consumer PC-interaction.
Founded in 2001 Tobii has continuously shown very rapid year-to-year revenue growth. The company is based in Stockholm, Sweden, with office


Publisher Contact Information:

Tobii Technology AB
+46 8 663 69 90
john.elvesjo@tobii.com

Company profile of Tobii Technology AB
Past press releases of Tobii Technology AB.

Data


26,356
Tech investments
From our Online Data Service
17,017
VC-backed companies
From our Radar


Recent Deals


DATEAMOUNTSECTOR
Nov 15€6.0MArtificial Intelligence
Nov 15€3.5MSoftware development
Nov 15N/AInternet services
Nov 15€2.4MMaterials
Nov 14N/AE-Commerce
Nov 14€3.1MMedical devices
Nov 14€4.5MOther Software

For information on Europe's most extensive database on technology funding click here!

Events



Press Releases


May 28
Identiq
identiq raises $5m seed, launches privacy-first identity validation...

Apr 29
Nethone
nethone raised over $1 million from innovation nest

Oct 1
The Link App
the link app launches version 2.0

Mar 29
Addex Therapeutics
addex sucessfully raises chf40 million in capital increase

Jan 2
Urban Jungle
urban jungle raises £1m in seed funding to build tech-enabled home ...





About usContact usLegal Information
Copyright © 1999-2019
Emerging Technology Research Europe Inc. All rights reserved.