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Dynamic communications agency C Squared secures The Capital Fund’s 50th Investment
The Capital Fund marks investment Golden Jubilee


Marking The Capital Fund’s 50th investment in fast growth companies in Greater London, C Squared Holdings Ltd has raised £250,000 of funding to develop innovative publications and events for the advertising industry. Since 2003,
50 fast growth companies in the London area have benefited from investment by The Capital Fund allowing many of them to expand quickly into new product areas, geographies or markets.

C Squared offers a portfolio of unique products that help global brands put an end to tired traditional advertising messages by providing them and their agencies with the latest information on the best marketing and advertising campaigns around.
With The Capital Fund’s investment, C Squared will continue to build a series of complementary products and services within the advertising and media industry, the latest being the Venice Festival of Media, launching on 15 April - http://www.venice-festival-of-media.com. The Festival will be the first international forum where media owners can get together with agencies and their clients with best advertising and marketing practice and innovations as the topics for debate.

C Squared’s Founder and Managing Director, Charlie Crowe, said: “While putting together the programme for Venice, we have had an amazing response from all parts of the industry, who have been crying out for just this sort of opportunity. Plans for the 2008 Festival are already well underway.”

Alongside its investment, The Capital Fund has nominated Simon Marquis, who completed due diligence on their behalf, as a non-executive director to the Board of C Squared. Mr Marquis has over 30 years experience in the media and marketing industries, including former positions as Editorial Director at Haymarket Business Publications and Chairman of ZenithOptimedia UK. He currently acts as a non-executive director to a portfolio of companies including St Ives plc and Packet Vision Ltd and is an advisor to Reed Exhibitions and Firebrand Media. He is also Chairman of the National Readership Survey and a columnist at Media Guardian.

Mr Crowe set up C Squared in 2002 after he spotted a gap in the market for services that brought together the sellers of media space, the buyers of advertising and the ultimate budget holding brand owners. He explained: “For advertisers, media placement is the most expensive thing, more so than the creative process. The onus is on advertising agencies and media owners to come up with innovative packages that continue to increase value for their clients. We provide the information that helps them keep up with what’s hot.”

Mr Crowe has extensive experience of the publishing industry, including a stint at Emap, where he was the youngest ever editor of Media and Marketing Europe – and in fact of any Emap business magazine. Following the successful establishment of Cream Magazine, a quarterly showcase of the most creative advertising deals and packages from around the world, C Squared has now acquired the publication rights, under licence for Media and Marketing Europe from Emap. Media and Marketing Europe and Cream fit together very nicely to provide the whole picture about marketing and advertising innovation.

Mr Crowe said: “M&M is all about news from the industry, who has won which piece of business and which agency is doing what creative work. So while M&M is about the engine of the industry, Cream is the polish, showing off the best in class.”

Designed to specifically complement Cream, C Squared’s Creative Media Database at www.cmdglobal.com is a new online resource featuring the very best examples of media strategy and placement in advertising. Mr Crowe said: “While it’s open to everyone, the site will be especially useful to media agencies, advertisers and media owners looking to benchmark their own efforts and see what the competition is up to.”

Mr Crowe was attracted to The Capital Fund after he read an article in The Times about the Fund’s 30th inv


Publisher Contact Information:

The Capital Fund
+44 (0)1865 811199
m.henry@oxin.co.uk

Company profile of The Capital Fund
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