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Vignette Chooses Valista’s Automated Digital Commerce Engine to Form Key Component of Its Digital Se

DUBLIN, IRELAND and SAN MATEO, Calif — 5th February 2007– Valista (, the leading provider of merchandizing, payments, settlement solutions and managed services, today announced that Vignette has chosen its Digital Commerce Engine as a key component of Vignette’s Digital Services Hub Solution, which provides organizations with a unified solution to manage and deliver revenue-generating content to any web-enabled device and provides tracking and analysis to ensure content reaches the intended audience with the desired effect. Valista brings automation across all parties engaged in the commerce business process through merchandizing, payments and settlement. In doing so, Valista streamlines the entire commerce process thus rapidly improving the time to market of new services, reducing the associated costs and improving the customer experience. (See separate press release – “Vignette Launches Digital Services Hub Solution”.)

The Vignette Digital Services Hub is a single unified framework for managing and delivering all types of digital objects, media content, services and applications to mobile devices, set-top-boxes, the Web, and other established delivery systems. Digital Services Hub combines Vignette’s Next Generation Web solution with other industry-leading partners, for customers serving rich digital content to multiple devices, where content is the product.

In bringing the Vignette Digital Services Hub solution to market, Valista joins with industry leaders including: Vignette, a Next-Generation Web solutions provider; Volantis, a provider of mobile device rendering and recognition software; Sun Microsystems, a leading global provider of hardware, software and services; and SafeNet, a specialist in digital rights management. The initial offering targets telecommunications, media and entertainment companies that depend on differentiated content such as movies, video, IPTV and advertisements to attract and retain customers.

To bring the solution to market, the go-to-market partners are working with global and local systems integrators including Diagonal, DPCI, Hyperlink, iFactory, Informatica El Corte Ingles, ioko, Sapient, Stefanini, Tata Consultancy Services, Tallence and Virtusa.

“In the digital content market, the difficulty of integrating content platforms with billing and care support systems has impeded communications, media and entertainment companies’ opportunity to generate new revenue,” said Larry Goldman, co-founder and senior analyst, OSS Observer. “Valista’s work with Vignette in the Digital Services Hub provides a solution that reduces that difficulty and the associated risks. This allows customers to get products to market and generate revenue faster, which gives a competitive advantage.”

Vignette’s Digital Services Hub combines Valista’s automated digital commerce suite of merchandizing, payments and settlement solutions with Vignette’s Next Generation Web solution and other industry-leading partners to provide a single, flexible application for on-boarding, managing, approving and delivering electronic assets and rich media to customers based on preferences, demographics and demonstrated interests. It is a unique, multi-channel proposition, bringing together a group of individual market leaders to provide a best-in-class solution, which enables telecommunications and media companies to manage the creation, provisioning, merchandizing, payment and settlement of multimedia content. This will make the delivery of content much more effective and efficient, as it will remove operational silos, enabling content to be distributed via multiple channels.

The Valista Plus™ solutions suite will be integrated with technologies from Vignette and other go-to-market partners as required to form a complete digital commerce suite. Valista Plus supports the end-to-end business processes in the digital commerce value chain including multi-channel ordering, merchandizing, authentication, pay

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Company profile of Valista (acquired by Aepona)
Past press releases of Valista (acquired by Aepona).


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