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MobileAware Demonstrates the Value of Mobility and SOA at Software Business Summit
MobileAware to Participate in 451 Group Discussion on IT Strategies for Mobility

DUBLIN, Ireland, May 30, 2007 - MobileAware, the world’s leading provider of Mobile Service Infrastructure (MSI) will demonstrate the value of converging Mobility and SOA at the 2007 Software Business Transformation Summit on June 5-6 in San Francisco, California. During the 451 Analyst Session, entitled ‘Applications on the Move: Developing for a Mobile Audience,’ Brian Kinane, EVP and Chief Strategy Officer at MobileAware, will outline the necessity for enterprises to move from traditional mobile silo applications and tactical mobile solutions to more long-term strategic approaches to mobility based on SOA. Throughout his discussion, Kinane will draw on the range of revenue-generating, cost-reducing and productivity-enhancing benefits that MobileAware customers such as Pepsi, AT&T, Schindler, Atlas Air, Gaz Métro Plus and Telstra are yielding from adopting a reusable platform for delivering mobile services to customers, partners and employees.

“As enterprises migrate to next-generation IT architecture based on SOA, traditional approaches to mobility are unsustainable. Instead, a new approach that harnesses the full power and governance models of SOA to enable rapid deployment of tactical mobile solutions within future-proofed enterprise architecture is required,” commented Kinane. “The convergence of mobility and SOA is empowering lines of business to create mobile applications that quantifiably improve the competitiveness of enterprises. Ultimately, by utilizing SOA as a foundation for mobility, enterprises can significantly improve the ROI on existing enterprise investments and put into place a mobile strategy that is future-proofed with respect to the migration to the next-generation enterprise architecture.”

Co-produced and moderated by key industry analysts from the 451 Group and Tier 1 Research, the 2007 Software Business Transformation Summit presents an excellent opportunity for stakeholders in the software business model to gain a greater insight into the challenges and opportunities that are shaping the future of the industry. The 2007 Summit will also serve as a key forum for industry executives, investors and dealmakers to better assess the state of this transformation. Registration information and further details about the 2007 Software Business Transformation Summit can be obtained by visiting:

About MobileAware
MobileAware is the world’s leading provider of Mobile Service Infrastructure, a strategic approach for creating and managing mobile data solutions across all lines of business. Whether you are looking to deploy revenue-generating consumer services, cost-reducing customer services, or productivity-enhancing employee services, MobileAware provides a unified framework that fully integrates with existing enterprise service infrastructure to make your mobile strategy a seamless extension of your overall business strategy. Mobile Service Infrastructure simplifies the complexity surrounding disparate data, device diversity and network convergence, enabling companies to rapidly launch secure and reliable mobile solutions that leverage existing business assets and resources. MobileAware is a privately held company with worldwide business operations and is on the Web at

Publisher Contact Information:

MobileAware Limited
+353 878504934

Company profile of MobileAware Limited
Past press releases of MobileAware Limited.


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