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AdJug, the advertising marketplace, secures funding from Balderton Capital

London,, Europe’s first online advertising marketplace, is launching today and announces that it has secured $2 million investment from Balderton Capital, the leading international venture capital firm formerly known as Benchmark Capital Europe. The investment, which also includes participation from Espotting founder Seb Bishop, will be used to accelerate the company’s growth and enhance product development. TradeDoubler Vice President, Rene Rechtmann, has agreed to act as an advisor and join the board of AdJug. The Company will initially focus on the UK market but plans expand into Europe.

AdJug provides its services to brands looking to access the huge online advertising inventory and to the growing number of publishers of online advertising. The service aims to bring better efficiency to the way online advertising is bought and sold by introducing greater levels of transparency to advertisers and publishers.

In contrast to the way online adverts are bought and sold through Google or Yahoo!, AdJug’s advertisers will benefit from additional functionality including the ability to choose the location that adverts are displayed on a web page and determine the exact price they will pay for traffic. Publishers also benefit from features that will allow them to define how much an advertiser pays ‘per click’ optimising the method of deriving value from their online ad space.

Commenting on the investment, Klaus Hommels, Venture Partner of Balderton Capital said:
“Online media is commanding a greater proportion of marketing budgets all the time and the corporate activity in the sector highlights the growing importance of this segment of the industry. AdJug’s innovative approach to matching advertisers and publishers will stand them in good stead as they look to develop the business and compete with the larger industry players.”

Michael Stephanblome, Co-Founder and CEO of Adjug added:
Choosing the right partners is crucial for building a solid company. Therefore we are delighted to have secured investment from Balderton Capital. Their support and network in Europe and beyond will enable us to grow Adjug quickly and their investment track record speaks for itself.”

For further information please visit or call:

Michael Stephanblome
Co-Founder & CEO
AdJug - The Online Advertising Marketplace

Victoria Palmer-Moore
Tel: 020 7250 1446

Publisher Contact Information:

0845 251 2233

Company profile of Adjug
Past press releases of Adjug.


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