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Mobile Ticketing: MindMatics partners with T-Mobile for Street Gigs!


Munich, Juli 5, 2007 - Imitating the successful English concept, T-Mobile has signalled the start of an event series entitled 'Street Gigs'. The event, featuring Billy Talent, launched on June 26th, 2007 and was a complete success . As a partner for mobile ticketing, MindMatics is one of the leading European providers and developers of mobile services. MindMatics assisted T-Mobile with a mobile ticketing solution that is perfectly suited to the musical event, as well as the young demographic that they are trying to reach.

T-Mobile presents an exclusive 'Street Gig' every month featuring a top band playing in a hot location. Though tickets to these events cannot be purchased, registering for the chance to win is easy and free by simply going to the Street Gigs website at www.t-mobile-streetgigs.de. Winners receive two of these much sought after tickets quickly via SMS sent to their mobile phone. These tickets will then appear on the screen as a quadratic 'Data Matrix Code', which is a new development in bar codes.

Winners save the code to their mobile phones and before entering the concert, place their phones on the scanner provided by MindMatics. The system will check the validity of the code and print out a confirmation thus allowing access to the event location. Nothing more is required. The transmission of the code image takes place using the established mobile services. T-Mobile will also be providing visitors with mobile content at the event location, like wallpapers that can be saved as mobile souvenirs which can be downloaded to mobile phones via Bluetooth.

'We are very happy to be able to continue our successful cooperation in the area of mobile ticketing with T-Mobile', said Oliver Beckmann, Chief Marketing and Sales for MindMatics AG. 'The Mobile Ticketing System provided by MindMatics, which consists of scanners and an Internet platform, makes it possible to order tickets to an event from the Internet or a mobile phone and have those tickets directly delivered to a mobile device.'

About MindMatics:

MindMatics AG is one of the leading European providers for the development and realisation of Mobile Services. As a full service provider, MindMatics consists of four areas: Mobile Messaging and Payment, Mobile Applications, Mobile Content, and Mobile Marketing. Over 500 companies throughout Europe use MindMatics for their mobile services. Customers include leading brands such as Unilever, T-Mobile, Volkswagen, Coca-Cola, Procter & Gamble, ProSieben, Budweiser, McDonald's, and Ferrero.

MindMatics AG was founded in March 2000 and employs over 130 employees in offices in Munich, Cologne, Vienna, London, New York, and Los Angeles.

Press releases and picture materials can be found at www.mindmatics.de.

Press Contact:

Jenny Adler
MindMatics AG
Marcel-Breuer-Str. 18
D-80807 München
Tel.: +49 89 322986-0
Fax: +49 89 322986-570

E-Mail: jenny.adler@mindmatics.de
www.mindmatics.de


Publisher Contact Information:

MindMatics AG
+49 89 322986-0
jenny.adler@mindmatics.de

Company profile of MindMatics AG
Past press releases of MindMatics AG.

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