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inLive Interactive partners with Orad

Munich, Germany and Kfar Saba, Israel: September 4th 2007 - inLive Interactive, a pioneering provider of end-to-end real time interactive mass participation TV solutions, announces a partnership with Orad Hi-Tec Systems Limited (Symbol: OHT), world leading suppliers of virtual studios and on-air graphics systems, to offer high-quality 3D graphics for interactive automated video-TV channels on any media, including TV, Mobile TV, IPTV and Internet TV.

inLive Interactive solutions offer interactive mass-player participation formats (games, news, sports, music, and auctions) tailor-made for broadcasters and telecom operators who show more and more interest in the convergence of mobile services and video broadcasts. In this joint solution, inLive Interactive will leverage from Orad's powerful 3D real time graphic platform to provide compelling and rich content.

Thanks to its generic content creation console, inLive Interactive will offer TV operators the possibility to transform existing programs in sports, news, entertainment, gaming, and music, into a compelling, social, mass-participation interactive experience.

Avi Sharir, CEO and President of Orad: 'This partnership with inLive Interactive will enable us to provide viewers of different types of media with Orad's exciting HD/SD 3D graphics'.

Amit Or, inLive Interactive Managing Director: 'Orad's high-quality graphics will enhance inLive Interactive's end-to-end solution and improve our comprehensive offering to operators and broadcasters. Results of an unlimited number of concurrent participants in interactive TV programmes will be displayed in real time thanks to Orad’s 3D graphic platform.'

The complete solution will be demonstrated at IBC2007, booth 9.510.

About Orad

Founded in 1993, Orad is a world leader in TV production technology and is rapidly increasing its position in the real time three dimensional graphic market. Orad’s product line includes virtual sets, on-air graphics systems, channel branding, virtual advertising, sports production solutions and hardware for the Virtual Reality industry. Orad is a publicly traded company in the Prime Standard on Frankfurt’s Wertpapierbörse Prime Standard and AIM Market of the London Stock Exchange (symbol: OHT). Please click here for more information about Orad's HD/SD broadcasting solutions.

About inLive Interactive

Since 2003, inLive Interactive brings an interesting mix of its founders and team experience in production, broadcasting and interactive technology as well as the know-how to create bespoke iTV content. inLive Interactive solutions have demonstrated around the world the ability to significantly increase both program acceptance (and higher viewer ratings) and participation rates.

The inLive Interactive Mass Participation Solution (IMPS) brings interactive voting, betting, shopping, quizzes and auctions to large numbers of simultaneous viewers and enables unique revenue generating formats that can be both automated or live.

inLive Interactive’s customers and partners include leading Broadcast & Media companies such as SAT1, RTL, N24, RAI 1, ITALIA 1, TF1, as well as system integrators in the telecommunications arena and leading telecom operators such as Vodafone SA. For more information, please visit

For more information, please contact:

Gwen Erard
Press Attaché

CGP Europe SA
European Public Relations since 1991
Tel.: +32/ 2-375.21.00

Publisher Contact Information:

CGP Europe SA
+32/ 2-375.21.00

Company profile of inLive Interactive Ltd.
Past press releases of inLive Interactive Ltd..


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