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VIPERA Mobile Social Network Gains Traction

Baden, Switzerland October 5, 2007 --

Vipera GmbH, a mobile applications company located in Switzerland and Italy, is proud to announce the immediate availability of the VIPERA Mobile Social Network.

Vipera is the first interactive media community designed for mobile phones, inspired by events, and generated by user opinions. For the first time ever, users all over the world can capture their world with their mobile phones and publish camera snapshots, text, audio and video clips in order to document things in their lives they like or dislike.

Vipera is made out of three components:
- The Vipera mobile application, a mobile Java application users install,
on their phones optimized for easy photo blogging and for browsing of Vipera content
- The Vipera Web site at optimized for PC browsers
- The Vipera WAP site at optimized for mobile phone browsers.

Vipera is free of charge and is used predominantly by users who don't have PC access to the internet, but are equipped with a mobile phone and a mobile data subscription plan for GPRS, EDGE or UMTS.

Vipera is a unique combination of a micro-blogging and instant messaging social network on the handset with editorial animation functionalities. Additional features are:

- dynamic multi-language, incl. Arabic and Asian languages
- user ratings, commenting, discussions
- elegant combination of browser-like navigation with benefits of a rich client (Java MIDP)
- presence tracking and peer-to-peer instant messaging
- support of full multimedia content (text, pictures, audio, video clips)
- intelligent download and caching of multimedia content.

Vipera can be tried out by opening the web page from a PC browser or by pointing a mobile phone browser to For a complete service experience, download the Vipera mobile phone software by opening from a phone browser and click on the 'Install' button.

Through the Vipera application, mobile users connect to the Vipera thematic channels (World, Music, Sports, Travel, Mylife, Misc), where users can create own blogs and post multimedia content. Blogs are open to contributions by any other user or only by 'friends'. Users can also create private blogs that are visible only to the creator itself.

Users can browse and search through all public Vipera content, rate or comment what other users have published, search users who are currently online, make friends and exchange instant messages.

All public content created with the Vipera mobile application is instantly published to the web site and mobile site, to be seen on PCs and phones all over the world.

Vipera also features presence features (who of my friends is online/offline?), buddy lists and powerful instant messaging features, allowing users to communicate more effectively and at lower cost than SMS or MMS.

Vipera has been tested on more than 300 mobile networks worldwide and on more than 500 different handset models, inlcuding most phone models from Nokia, Sony-Ericsson, Motorola, Samsung, and LG.

About Vipera:
Founded in 2003, Vipera GmbH is a privately held company led by a highly experienced senior management team. Vipera is registered in the USA with offices in Redwood City (USA), Baden (Switzerland), Milano (Italy) and operations in Bangalore (India).

Publisher Contact Information:

Vipera GmbH
+41 56 534 6167

Company profile of Vipera GmbH - Mobile Financial Solutions Provider
Past press releases of Vipera GmbH - Mobile Financial Solutions Provider.


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