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Active Play launches two new quizzes on Canale 5 developed with InLive platform

Milan, October 8, 2007 – Active Play Italia announces the launch of “VIP Quiz” and 'Quello che vi siete persi Quiz', the two new interactive quizzes of Buona Domenica, the Sunday show on Canale 5. These two interactive games were developed with the IMPS platform of inLive Interactive, a pioneering provider of end-to-end real time interactive mass participation solutions.

Thanks to inLive Interactive, provider of interactive mass participation TV solutions on any media, and to Active Play Italia, partner of inLive Interactive in providing services to broadcasters in Italy, Canale 5 launched on Sunday September 30, two new interactive quizzes in which an unlimited number of viewers can play and see on screen the results of all the participants in real-time.

“The growing success of the interactive quizzes in Italy is a recognition of our technology, says Amit Or, Managing director of inLive Interactive.

Every Sunday, at 4pm and 6.40 pm, an unlimited number of TV viewers can join in the quizzes broadcasted as part of Buona Domenica. The TV presenter, Paola Perego, presents two quizzes, 'VIP Quiz' and 'Quello che vi siete persi Quiz', consisting in three multiple choice questions each. The winner is the fastest to give the right answer to all three questions of the quiz.

“Our exclusive partnership with inLive Interactive allows us to develop totally fair play mass participation interactive games. The results of the two new quizzes on Canale 5 are based on speed and not on “dial-luck”, which gives a fair chance to every participants “ adds Gianluigi Pesce, CEO of Active Play.

About Active Play Italia
Founded in 2005 in Milan, Active Play Italia creates and produces real-time, mass participation, interactive formats allowing viewers to interact with TV programs via fixed phone or mobile phone. In the past 2 years Active Play has developed game shows aired by all the major Italian Broadcasters (Rai, Mediaset, Mtv) with excellent returns in terms of participation and ratings. Active Play is the Italian distributor of InLive IMPS platform. For more information, please visit

About inLive Interactive
Since 2003, inLive Interactive brings an interesting mix of its founders and team experience in production, broadcasting and interactive technology as well as the know-how to create bespoke iTV content. inLive Interactive solutions have demonstrated around the world the ability to significantly increase both program acceptance (and higher viewer ratings) and participation rates.

The inLive Interactive Mass Participation Solution (IMPS) brings interactive voting, betting, shopping, quizzes and auctions to large numbers of simultaneous viewers and enables unique revenue generating formats that can be both automated or live.

inLive Interactive’s customers and partners include leading Broadcast & Media companies such as SAT1, RTL, N24, RAI 1, TF1, LCI, as well as system integrators in the telecommunications arena and leading telecom operators such as Vodafone SA.

For more information, please visit


For more information, please contact:

Elena Bressani
Press Attaché
CGP Europe SA
European Public Relations since 1991
Tel.: +32/ 2-375.21.00

Publisher Contact Information:

CGP Europe
+32/ 2-375.21.00

Company profile of inLive Interactive Ltd.
Past press releases of inLive Interactive Ltd..


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