Triple Bill for Tribold at Management World Americas
Tribold exhibiting, hosting roundtable and presenting on Integrated Management of Products and Servi

London, UK, 22nd October 2007: Tribold, the leading Product Management (PM) enterprise software solutions company, will have a big presence at this year’s Management World Americas event. Catherine Michel, Tribold’s Chief Technical Officer will be speaking at the event and chairing the overall Product Management discussion. The company will also be exhibiting and hosting a roundtable discussion involving leading spokespeople from the industry.

Michel will be jointly presenting with Michael Wilshire, Expert Principal, McKinsey & Company, on the topic of Integrated Management of Products and Services. The presentation will take place on Wednesday 7th November between 9:00am and 10:30am, and will show delegates how to assert control over numerous services and products across Communication Service Providers’ (CSPs) enterprise. The ambitions and obstacles facing CSPs, and how this is being hampered by the absence of effective product management will be discussed, as will the current challenges facing CSPs in the boardroom.

Tribold will also be hosting a roundtable entitled Product Management – it’s now or never for CSPs, and have attracted a number of industry experts to take part. These include Keith Willetts, chairman of the TMF, Simon Muderack, COO and Founder of Tribold, Michael Wilshire, Expert Principal at McKinsey & Company and analysts from both Ovum and Stratecast (Frost and Sullivan).

TeleManagement Forum advisory board member Michel said: “Management World Americas is one of the biggest events on the calendar, and it is great news for Tribold to have such a heavy presence there. I’m also expecting a lively debate on product management potential and how precisely this can be achieved, especially as CSPs now realize just what it can do for their organizations.”

Tribold will be exhibiting at the event, and can be found at stand 324.

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Notes to Editors
Any journalists wishing to meet with Tribold, please contact Dan Purvis on 0845 3700 655 or email dan@octopuscomms.net

About Tribold
Tribold is the world's leading provider of Product Management enterprise software specifically developed for Communication Service Providers (CSPs). The Tribold Product Portfolio Manager™ (TPPM) is a single, integrated suite of enterprise product management applications that empower CSPs to put products at the heart of their business. Tribold PPM is based on a Unified Product Catalog and includes Product Data Management (PDM), Product Data Integration (PDI), Product Lifecycle Management (PLM), Product Business Intelligence (PBI), and Product Channel Management (PCM) applications.

Dramatic improvements in product management performance enable CSPs to drive increased profit by taking products and services to market faster, improving customer service through self-selection and enhancing operational efficiency.

Headquartered in London, and with offices in North America and Asia, Tribold was founded in 2003 and is privately held. For more information visit www.tribold.com.

Contact
Dan Purvis
OCTOPUS
T: +44 (0) 8453 700 655
E : dan@octopuscomms.net

Publisher Contact Information:

Tribold
0845 3700655
dan@octopuscomms.net

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