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Nujira appoints Keith Pruden as VP Worldwide Sales
Pruden brings Two Decades of Global Sales and Management Expertise in Telecoms, Networking and Semic


15 October, 2007 – Cambridge, United Kingdom – Nujira, the company leading the development of energy efficient, high efficiency power amplifier technology for next generation wireless networks and devices, today announced the appointment of Keith Pruden as vice president of worldwide sales. An industry veteran and former Agere executive, Pruden joins Nujira to head up Nujira’s global sales organisation.

“Keith brings a wealth of sales experience in the telecommunications, networking and semiconductor industry to Nujira,” stated Tim Haynes, CEO of Nujira. “Keith’s breadth of experience and in depth knowledge of the telecommunications industry will be instrumental in driving Nujira’s sales and business development activities. Keith has joined us at a very exciting time as we finalise the commercialisation of our technology and expand our global customer base. Nujira is fortunate to continue to attract such world class talent as Keith and he is a welcome addition to our management team.”

'The significant improvements in power efficiency that Nujira’s technology allows has generated tremendous interest from equipment vendors, stated Keith Pruden, VP Worldwide Sales of Nujira. “Eight major cellular infrastructure vendors are currently evaluating Nujira’s technology and we expect the first deployment of base stations equipped with Nujira’s patented HAT™ (High Accuracy Tracking) technology in the first half of 2008. And with ‘green’ issues dominating the headlines, the tremendous reduction in base station power consumption that Nujira’s technology allows is already finding favour with 3G and WiMAX operators worldwide. I am looking forward to working with the rest of the team in making the next phase of Nujira’s growth a huge success.”

Keith Pruden brings more than twenty years of sales experience to the Nujira management team. Keith was most recently global vice president of networking sales with Agere Systems Inc., and prior to that held executive sales positions with Agere in both Europe and Asia. Prior to joining Agere, he ran the Wireless and Multimedia business unit for Cadence Design Systems. And before that was Northern European Sales leader for VLSI Technology. He holds a B.Eng Honours degree in Electronic Engineering.

About Nujira
Nujira is the leading supplier of ultra-high efficiency RF power amplifier technology. Nujira's High Accuracy Tracking (HAT™) Modulators for 3G, evolved 3G, DVB and WiMAX power amplifiers enable infrastructure OEMs to design more power-efficient, smaller, and cheaper base stations to meet the increasingly demanding needs of operators and broadcasters worldwide.


Publisher Contact Information:

Nujira Ltd
07753 826162
destanie@destaniepr.com

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